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  • Logo

    This is my logo re-design. I wanted to be bold, creative and clean. I wanted a logo which could be used in many ways.
    Attached Files
    www.smearns.wordpress.com

  • #2
    ?
    I'm confused on this. is it a mouth? a "V" and an "A" ?
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    • #3
      I can't really read it or tell what it is.

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      • #4
        It's confusing. Is that meant to be a traffic cone in the A? Then you've got a heart in the V, with what appears to be a random grey bit. Its leaning towards ambiguous and cluttered rather than bold and clean.
        When all you have is a hammer, everything looks like a nail.

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        • #5
          I understand the pen and pencil (although the pencil looks like a V with a bum!!)
          but it does distract from the text - Mevarns?

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          • #6
            Originally posted by Jam View Post
            I understand the pen and pencil (although the pencil looks like a V with a bum!!)
            but it does distract from the text - Mevarns?
            oh I see that now, pretty confusing though and a bit too detailed.
            http://martyng.com

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            • #7
              I didn't see it. I thought there was a person hiding behind the letters. Your customers wont get it. You are being too clever!
              It is more fun to talk with someone who doesn't use long, difficult words but rather short, easy words like "What about lunch?" Winnie the Pooh

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              • #8
                I think it's pretty clever, but like someone said a wee bit too clever.

                I think loosing the blue V and A text completely might hold the answer.

                Did anyone spot the obvious mistake?

                The ellipitical shaving arcs are pointing the wrong direction.

                See the attached image for how it ought to be.
                Attached Files

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                • #9
                  That's a pretty shade of blue.
                  I saw the image straight away - and I think it's clever - but I don't think it works.

                  I don't see anything wrong with the "elliptical shaving arcs".

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                  • #10
                    I saw the pencils straight away, but am unsure about how they work with the text (especially using multiple colours) or what the text is - is it Mearns? If so, why the V above the A?

                    I'd suggest simplifying it somewhat - working in just black, how about replace the a with just the pencil image - as it's triangular, it already forms the shape of the letter, so doesn't need to sit inside the letter.

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                    • #11
                      A few ideas of what you could do differently are:
                      1. With caution, consider trying a photo (if you might need to make your logo really big, this might not be a good idea)
                      2. Use just one pencil without the letter and try to use negative space to create the letter for you.
                      3. Try other stuff, like putting the text inside a pencil graphic, or warping the letters to look like a pencil.

                      -Fairth
                      While I recognize the necessity for a basis of observed reality... true art lies in a reality that is felt. -Odilon Redon

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                      • #12
                        Originally posted by Fairth Ebrithil View Post
                        With caution, consider trying a photo (if you might need to make your logo really big, this might not be a good idea)
                        It's not a good idea at all. A raster image should NEVER be used in a logo under any circumstances. That's logo design 101.

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                        • #13
                          Maybe it's not a good idea, but I've seen it done before. I know it's not a good idea, but what if it works? No doubt I sound stupid right about now, but if you know the Logo isn't ever going to be made really big, you have the image in it's original (large) size so the logo won't loose quality due to numerous up and down resizes, and you know it's never going to get put used in any way that the detail wouldn't be able to show up, what's the big deal? A good image will usually draw more attention than the best graphic. All that said, I am still a graphic design student, please, educate me. That's my main reason for being on this site after just plain enjoying talking about graphic design.

                          With the best intent to learn. -Fairth
                          While I recognize the necessity for a basis of observed reality... true art lies in a reality that is felt. -Odilon Redon

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                          • #14
                            Originally posted by holycow77 View Post
                            That's a pretty shade of blue.
                            I saw the image straight away - and I think it's clever - but I don't think it works.

                            I don't see anything wrong with the "elliptical shaving arcs".
                            Trust me, I've chamfered enough hexagon bars on a lathe to know where the most metal gets removed, and sharpened enough pencils, i.e. more metal / wood is removed where the diameter is greatest, i.e. across the peaks of the hexagon's corners. Just look at the picture. If you can't see it from the photograph then I will hardly convince you with text. I'm not suggesting it's wrong, I know it's wrong

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                            • #15
                              Originally posted by double A-ron View Post
                              It's not a good idea at all. A raster image should NEVER be used in a logo under any circumstances. That's logo design 101.

                              Tell that to AOL

                              http://www.underconsideration.com/br...ation_next.php
                              When all you have is a hammer, everything looks like a nail.

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