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  • Logo revamp.

    This should be more fitting to the critique I had from you all.
    Attached Files
    www.smearns.wordpress.com

  • #2
    if you fax or engrave this, the A is going to be awfully hard to read. Have you tried working in straight black and white (no shades of gray) to make sure the mark is still legible?

    I don't understand the squiggly line. Is that supposed to be an s? It sort of reminds me of a tornado or something.
    "It's never too late to be who you might have been." - George Eliot

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    • #3
      Maybe try getting rid of the letter 'A'. Then enlarge the pencil so that it's the same size as the letters. The triangular pencil shape might still read as an 'A' in that context.

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      • #4
        I don't think the colors are in balance. They don't go so well together.

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        • #5
          If it wasn't for the url, I would see only 'Mearns' - not 'Smearns'.
          NO ADVERTISING

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          • #6
            I went to your site, and I see now that the 'S' is for Sam, so I see why you've separated it visually from the word Mearns.

            I would work on making sure the 'S' appears as an 'S' though. It doesn't to me.
            NO ADVERTISING

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            • #7
              Until I read Gregory's comment I didn't see the pencil point at all.
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              • ampeddesign
                Reply to Logo Critique Please
                ampeddesign
                Thanks for the feedback guys. I am worried that the E is not obvious enough. Do you think that's the case? Or do you think maybe it doesn't matter so much?
                Yesterday, 10:16 PM
              • SophieMDesigner
                Good morrow! I was wondering if you guys could give me some advice in this logo?
                SophieMDesigner
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              • B
                Reply to Logo Critique Please
                B
                It took me a few seconds, but instead of AMP D, it says AMPED. It's clever making an electrical plug from the E and D. The abbreviation "amp' has a bunch of definitions, like amplifier or ampere....
                Yesterday, 12:25 PM
              • B
                Reply to Questions about Pitching to New Client
                B
                It's been my experience that when clients see rough sketches, they are typically unable to envision a sketch becoming a finished product. They also see it as unfinished and seem to feel an urge to want...
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