Hey, homebrew, I think it's a good start, but definitely needs improvement.

The biggest thing I don't get is why there are three different logos/illustrations. Is that avocado thing the logo for the Lodovico Brewing Co.? It's going to be off to one side on the bottle, which seems strange. There's also not a very strong hierarchy between elements - right now they're all about the same 'size'/'weight', which makes it less interesting for the eye to look at. Check out some beer labels, most of your info could be a lot smaller, and maybe add some info about the company or the process, or the taste or something?

The two buffalo are similar, but different enough to seem like two unrelated objects, which doesn't work for me. I'd say either use the same graphic (probably the one you used on the neck), and just make the neck graphic smaller, or make the white one completely different - totally detailed, or just a section of the other one (like the head), or an actual photo of a buffalo or something.

Also, that font is not working for me at all. Looks amateur. Experiment with fonts, and decide before hand what you want: edgey, classic, expensive-looking, fun, bad-ass, whatever. Right now it looks like a font geared at kids, which probably isn't the target market (I hope! lol). And, how far does this label wrap around? - because right now none of the important text is centered, and wouldn't show clearly on a shelf or whatever. Think about what you want people to instantly see, and focus on that - the name, most likely.

Overall, none of it seems to relate. Why an avocado, a buffalo and swords? I don't get 'hockey-inspired' at all, except maybe a puck shape in the middle.

Hah, didn't expect to leave such a long message, but just got going, and there is quite a bit of work to be done here. Hopefully it helps, and I know you're not a designer, but I hope you have thick skin anyway. It might be best to just find a graphic designer to work with on this. You could post an ad in our classifieds section to hire one of the kids from here. Good luck with it all!

Microswede, these are for his home brewed beer bottles, not for sale. The "avocado" is a Hop.

A hop! lol, of course! (oh man, don't let my drinking buddies read this ... ). Hmm, it could use a little refining. And, home brew or for sale, you still want it to look good. hee hee -

Heh heh, yeah for sure, I just meant that hiring a designer wasn't gonna happen.

Hubby loves a good IPA, wish you could send some to NJ

Maybe start drinking the beer after you've designed the label.

Ouch. That's not criticism in my book. That's just mean. Thanks for the helpful feedback.

OK, crit it is then. How far around the bottle does the label go? Think about how it will look face-on. Usually it's a narrow corridor to sell the product, and i know it's home brew but you don't want it to look like the bottle shrunk. So the Lodvico BC at the top, and the Blue Line & English part would get lost around the sides. Peel a lable from a similar bottle and see how they've done it.