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  • Shining logos

    #1
    I have just done this logo and added the shining affect for the first time, I don't know the technical term as I am a greenhorn.

    First, any crit appreciated, and second, should these shining type logos only be used on websites to represent buttons, or do they get used elsewhere, like on letterheads?

    This logo is for a company which supplies components and tooling to the automotive trade, mostly mechanics doing servicing and repairs.

    So it will likely be on the shopfront, the delivery vans etc.

    I purposely chose the orange and black to keep in tune with the theme of his main tool supplier, i.e. BETA, so as not to distract / conflict with the current theme of his premises.

    I know BETA may not always be his number one supplier, but at such a time I think a simple change in colour still lets it work, i.e. he's not tied to the BETA look with the logo.

    Thanks
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  • #2
    When scaled down you will loose your strokes. And by scaled down I mean to the size of a dime (like on a business card).

    Loose the web 2.0 (highlight/glare), it adds nothing to the design other than cheese.

    Comment

    • #3
      Cheese is back in the fridge. Why is it called web 2.0?
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      • #4
        Candy colours, gradients and shiny buttons became really popular around the time web 2.0 (the interactive web/social media etc) took off. So people often refer to design that resembles this look as 'web 2.0'.

        http://en.wikipedia.org/wiki/Web_2.0


        Definitely better without the shine effect. A good rule of thumb is if you don't know why it's there then get rid of it! Logos with those effects usually look pretty naff.

        It can be used on websites effectively to give more depth to certain elements in order to create hierarchy and structure but is often overdone.

        Comment

        • #5
          Thanks for your comments.

          I adjusted my strokes and printed off a dime sized sample which seems okay at these new widths.

          Here are three experiments.

          The top is just as standard with the stroke widths modified.

          In the middle one I experimented in order to give it more of a rubberised protective toolbox look, or like an air filter housing or a tyre inflation gun protective cover.

          The lower one is just to add a road like affect with the dashed white line.

          I prefer the plain one out of the three.
          Attached Files

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          • #6
            Second one looks better than the rest.

            Still not getting the feel though. Perhaps you could remove the stroke from the initials inside?

            Comment

            • #7
              Originally posted by C4Graphicated View Post
              Second one looks better than the rest.

              Still not getting the feel though. Perhaps you could remove the stroke from the initials inside?
              Do you mean the sparkplug spanner?

              Maybe it's a bit too vague.

              Did anyone see it?

              Maybe mechanics might spot it?

              Comment

              • #8
                definitely the one with solid strokes. I think it would qork best especially if it will be embridereded. The dotted steoke might get lost at smaller sizes.

                Comment

                • #9
                  I like the first one with the solid strokes also. It looks better without the highlight shinyness.

                  I saw the sparkplug spanner, but I didn't know what it was. I assumed it was an automotive tool. Since most gearheads (auto enthusiasts) will probably know what the spanner is, it's probably OK to leave that in there.

                  Comment

                  • #10
                    I don't know about two. The outside looks like tank treads on 2, maybe a conveyor belt.

                    Comment

                    • #11
                      Have you tried taking all the white strokes away....
                      I think that would look much more professional and be much more versatile.

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                      • #12
                        Originally posted by holycow77 View Post
                        Have you tried taking all the white strokes away....
                        I think that would look much more professional and be much more versatile.
                        That probably helps the plug spanner stand out, but I think the orange and black don't have enough contrast alone?
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                        • #13

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