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Logo Design—Before and After

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  • Logo Design—Before and After

    I have a friend that is a 3D Animator and is currently on a quest for a new job. He asked me if I could help him revamp his resume, which turned into a logo redesign for him.

    Before:


    The brief:
    Keep the existing ("tech") look and feel of the current logo, update it and include a small splash of color.

    After:


    This one is pretty much completely. I am just posting to show and make sure that there are no glaring errors within it that I am over looking.

    C&C is always welcome, as always!
    Professional Pixel Pusher — Designing the world around you. | Working daily to reach 10,000 hours of practice.

  • #2
    In your after piece, I don't know if the JE and the name are flowing together visually. JE has curvy corners and Jordin Esinosa has sharp corners.

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    • #3
      Originally posted by Markasin3 View Post
      In your after piece, I don't know if the JE and the name are flowing together visually. JE has curvy corners and Jordin Esinosa has sharp corners.
      i agree a small font change should deff get the tech feeling in the after peice

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      • #4
        On the original piece all the lines went into the circles, not sure if that's important?

        "May your hats fly as high as your dreams"Michael Scott

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        • #5
          work blocked the images, wish i could offer something. hopefully this will remind me later to view (at home).
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          • #6
            Originally posted by eugenetyson View Post
            On the original piece all the lines went into the circles, not sure if that's important?
            Not really. He didn't seemed bothered by it.
            Professional Pixel Pusher — Designing the world around you. | Working daily to reach 10,000 hours of practice.

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            • #7
              Originally posted by BJMRGTIVR6 View Post
              work blocked the images, wish i could offer something. hopefully this will remind me later to view (at home).
              lol

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              • #8
                I like the symbol, has a circuit diagram feel to it, and a nice flow.
                Not a fan of the type though. I dont think using a condensed typeface works with the symbol. You say its already done and dusted but perhaps a more geometric typeface of a smaller weight would have worked better.

                A big improvement over the old one though!

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                • #9
                  The JE is great. I really like that.
                  I think there might be a bit of a disconnect between the JE mark and the font in the name.
                  However it isn't crazy offensive to me... so if the client likes it I'd say it's acceptable.
                  I'd rather be hated for who I am, than loved for who I am not. ~ Kurt Cobain

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                  • #10
                    Thanks for the input guys, much appreciated! *thumbs up*
                    Professional Pixel Pusher — Designing the world around you. | Working daily to reach 10,000 hours of practice.

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                    • #11
                      The logo doesn't remind me of anything I would see for an animator. It more or less reminds me of a electrical engineer or the IT industry but not animator at all. The first thing that comes to mind is circuitry which is somewhat of a total disconnect for an animator. Your friend though is probably just happy it looks good and all it cost was some beer money,lol
                      Last edited by tZ; 02-02-2010, 10:21 PM.

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                      • #12
                        Originally posted by tZ View Post
                        Your friend though is probably just happy it looks good and all it cost was some beer money, lol


                        Hence the lack of a font change at this point. Like I had said, it is what it is. I just want to make sure there were no hidden penis' or phallic symbols within it that I am not seeing.
                        Professional Pixel Pusher — Designing the world around you. | Working daily to reach 10,000 hours of practice.

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                        • #13
                          Originally posted by CkretAjint View Post
                          I just want to make sure there were no hidden penis' or phallic symbols within it that I am not seeing.
                          Well if you squint real hard at the J

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                          • #14
                            Like it but think the text should be smaller against the graphic, or maybe turn the text into a circuit on it's own.

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                            • #15
                              The two Es are the same basic form, why not make the two Js basically the same?
                              When men will beg God to kill them and they won’t be able to die

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