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BP Ultimate campaign.

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  • #16
    What I get from the ad is that this 'BP Ultimate' will clean the outside of my engine. I think it's fair to assume that the product actually helps keep the inside of the engine clean, and has no effect on the outside. Hence I feel the ad is misleading.
    ___________
    Burn the land and boil the sea, you can't take the sky from me.

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    • #17
      I understood it and liked it and also understand that you are taking this from a different angle to usual BP advertising. Perhaps shaking it up a bit before taking the shaken up kids back on the BP advertising track.

      That said. The comment made a few posts above mine is right on the money, this is starting off from a negative viewpoint (as most before and afters without the after) and might work depending on placement and how long people will look at it for as it does require understanding.

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      • #18
        Right off the bat I got the impression this was one of those funny internet pictures... you know the ones with a dumb looking person and big white text that reads something like "GTFO of this thread" or something.

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