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  • Logo Crit

    I need a logo for business card printing tomorrow (short notice I know!), and could do with some criticism for them.



    There is one that stand out to me, but I'll see if anyone else see's that particular one.

    My old logo is this:



    However I am contemplating using a "business" name rather than my own name, 165 studios, as I dislike using the word "Design" in my logo because it's not part of my name. I'm not sure whether this is the way to go or not yet.

    Any criticism is appreciated!

    Cheers!

  • #2
    I think that your old logo is stronger and more appealing than any of these new ones.

    A few of the new ones look like you're working a dollar sign into your logo, which gives it the smarmy feel of a get rich quick scheme.
    "It's never too late to be who you might have been." - George Eliot

    Comment


    • #3
      My initial thought is that none of the 8 options adequately read as 165 Studios. The 1st option is cleanest, but it definitely reads as 165 tudios.

      Why the force need to make the 5 and the S work together. Why not leave them separate?
      __________________________________________________
      I like to beat up pacifists, because they don't fight back ...

      N.A.N.K.A. "We Kick Because We Care."

      Comment


      • #4
        Originally posted by morea View Post
        I think that your old logo is stronger and more appealing than any of these new ones.

        A few of the new ones look like you're working a dollar sign into your logo, which gives it the smarmy feel of a get rich quick scheme.
        I never saw that! Kind of puts me off them a little. I did think number 6 was the better one out of them all.


        @Craig B;
        I was trying a play on the word and letter, it come's from "5" representing an "S" that people often do, an example being car number plates.

        Comment


        • #5
          Perhaps if you could find a way to merge the two shapes better (may have to use a different font so the middle stroke of the '5' and 'S' shapes line up more).
          ___________
          Burn the land and boil the sea, you can't take the sky from me.

          blog/portfolio

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          • #6
            Oh, I understand the "leet"-ness of 5's being substituted for the letter s, but why are you forcing it? It seems unnecessary and it seems like you're doing it just to be "cute" instead of doing it for a reason.
            __________________________________________________
            I like to beat up pacifists, because they don't fight back ...

            N.A.N.K.A. "We Kick Because We Care."

            Comment


            • #7
              It was just an idea, quite liked it at first, but there is no "real" reason why.

              I've made some alterations below;



              Number 12 doesn't work at all for me, but no harm in showing it anyway. I think 10 and 11 have a less forced feel that Craig was talking about and number 9 I have made the 5 and the S line up, as mentioned by Vergo.

              Any opinions on these?

              Cheers

              Comment


              • #8
                10 is probably the best of the options here.
                I'm not sure it's brilliant. but it mostly works.
                I'd rather be hated for who I am, than loved for who I am not. ~ Kurt Cobain

                Comment


                • #9
                  I really don't think this concept will work. If I HAD to pick one of them, it would be either #9 or #10. I might rethink the design, personally. But to each his own

                  Comment


                  • #10
                    i agree with mo. #10 is the best of this new lot, but your original was pretty solid.
                    Remember: Wherever you go, there you are.

                    Comment


                    • #11
                      Originally posted by mervman View Post
                      I really don't think this concept will work. If I HAD to pick one of them, it would be either #9 or #10. I might rethink the design, personally. But to each his own
                      I do agree with you. I have one more to show, and if they don't have potential, I can resort to keeping my previous logo, or just use my name on my business card, so the logo can change if I want too.

                      Here it is:



                      It's all the same one, just various colours and a B&W version.

                      Any thoughts on this one?

                      Comment


                      • #12
                        I pick #2 from the first post.

                        Comment


                        • #13
                          Right, last one, new font after hours of hunting for some new fonts! B&W, grey, and colour variations:



                          The 5 and the S fit perfectly in half, so no forcing, and it doesn't feel as forced as the other font, which was edited a fair bit to align.

                          I actually like this one a lot. Any opinions on this one?

                          For the business card, I think I'll have the 165 a colour, and the Studios will be black with a UV varnish.

                          Comment


                          • #14
                            The newest versions are your best yet, and are the most readable.

                            Comment


                            • #15
                              I think you've done pretty well. IMHO it seems just a tiny bit too boring for a designer's logo, but it's neat and balanced and not ugly - It's not a bad logo, just lacks a bit of flair.

                              The s on the end looks like it should be a bit closer to the o.

                              Comment

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