1/4 Page Ad for New Product

The Zep · 02-16-2010, 08:40 AM

That's pretty boring. I checked their website and I think you put a lot of "jazz" into it. Tell them engineers if they cannot tell their customers what their POS is, they should not spend money on ads.

The ad needs a claim at least. Something like:
"Outdoor Power: Safe, stylish, sapient. The P-Doc Power" Something like that, just a quick one...

And spice up the background color. Green is fine, but a green with more blue would mix ecology and engineering. Something like Pantone 321.

But that's only what I think...

**Buda** · 02-16-2010, 10:21 AM

This ad as it is probably ok for the electrical mag. Landscape and architecture magazines are very spiffy. Have a flick through the magazine and get a sense of what the competition is like. This ad would look out of place.

For example, the product installed in a beautiful interior would might work.

hank_scorpio · 02-16-2010, 10:28 AM

It's the arrangement of text, the outglows and the bevel and emboss that bothers me. And the bullets are slightly boring.

lucdesaulniers · 02-16-2010, 10:30 AM

I would set them up in their real environment, like them being installed on a nice trimmed lawn, with a nice house and a blue sky in the background...

Totem-Media · 02-16-2010, 01:25 PM

It does feel a little plain and the outer glows around the text distract from the product.

covax · 02-16-2010, 03:20 PM

Did you do the logo or is that theirs? Because it reads Podoc, not Pedoc.

BryanWinds · 02-16-2010, 04:37 PM

Thanks for the replies so far... I didn't think this little ad would be this tough but with the lack of quality product shots and official copy and headline, it's a bit of a pain.

I am going to try some different backgrounds and fonts, as well as get rid of the white highlight which everyone hates (including me now).

As for the logo, no I did not create it. One client was pleases with their logo while the other wanted it 'redone' - but that's a seperate project, literally.

I will continue working and see what I come up with. Any other help would be appreciated!

Thanks again!

BryanWinds · 02-18-2010, 06:34 AM

Here is an update. I am trying to take the BEST photo I have and put a little life into, but I don't know if it's working... I tried to add other photos, images, backgrounds, etc. but it never looks right/matches the product shot. This project is really starting to piss me off.

I really wish I had a professional picure of the product outdoors like everybody has already mentioned.

It still feels really 'amateurish' and I am almost embarrassed by it at this point.

Any advice?!

Thanks again.

hank_scorpio · 02-18-2010, 08:15 AM

I think it's better anyway.

But still the confetti looking background is not needed. I see you're going for earth tones in the border, but perhaps you could add a woodgrain effect to the frame?

The text at the top is very weak in execution. This is your "call to action" This has to pop a lot more. The wavy text and the angle is just not sitting well with the rest of the design.

I like the way you've arranged the four bullet points, they sit nicely on that background. But if you're separating them by a darker background individually they don't need the "-" before them.

You could even use different earthtones for each bullet or something? Not sure how that would play.

I like the grass texture that the outlets are standing on.

It's a vast improvement on the previous piece though.

**Buda** · 02-18-2010, 09:58 AM

What about a local park/garden? Something that is pretty to look at and easily identifiable by the reader.

hank_scorpio · 02-18-2010, 10:04 AM

Actually, from my previous post (as I can no longer edit it), I would suggest that instead of "-" for the bullets you could use green tick marks instead. Giving a correct mark for each point, and the green would go with outdoors, environmental etc.

Totem-Media · 02-18-2010, 01:04 PM

The second one is a definite improvement. The confetti behind the units is distracting, as said above. My eyes are definitely more drawn to the picture.

BryanWinds · 02-18-2010, 04:31 PM

Thanks for the suggestions, I will try them out.

"What about a local park/garden? Something that is pretty to look at and easily identifiable by the reader."

I wish I could but as I mentioned earlier, anytime I try to add a background photo it just looks off with the units... Any ideas?

Thanks again

Totem-Media · 02-19-2010, 01:14 PM

Try to match the lighting color and angle of the background photo with the units?

1/4 Page Ad for New Product

Comment

Comment

Comment

Comment

Comment

Comment

Comment

Comment

Comment

Comment

Comment

Comment

Comment

Comment