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  • Logo and brand feedback please

    My client is a company that specialises in lifting equipment. What do you think of these logos? Its probably obvious, but my concept is lifting equipment inspection. I appreciate number 4 is rubbish and looks like a fishing rod. My favourites are 2 and 5.

    My portfolio.

  • #2
    I personally like number 5
    ~All that we see or seem, Is but a dream within a dream~

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    • #3
      Thanks. I've reworked it a bit and tried lifting the whole word because there seems to be too much white space to the left of the inspection services:



      I still have some trapped white space problem though inside the chains.
      My portfolio.

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      • #4
        And some more...please be critical all you like. I want to do the best I can do, and I am still learning, so if something jumps out as you as WRONG, please tell me, I promise I wont cry!

        My portfolio.

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        • #5
          Reduce those to the size they'd be on a business card. I have a feeling the chain is just going to fill right in.

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          • #6
            Originally posted by double A-ron View Post
            Reduce those to the size they'd be on a business card. I have a feeling the chain is just going to fill right in.
            Good point.
            My portfolio.

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            • #7
              Originally posted by double A-ron View Post
              Reduce those to the size they'd be on a business card. I have a feeling the chain is just going to fill right in.
              What's your thoughts on the concept and design though? (try to ignore the practicality issues, I just want to know I'm along the right lines before I start tweaking everything only to find, actually, it's crap anyway!)
              My portfolio.

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              • #8


                Final in B&W. Can anyone tell me if this is ok, before I show to the client?
                My portfolio.

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                • #9
                  I quite like it. I'm glad you went with 5 from the first round and I'm glad you ditched the magnifying glass.
                  It is more fun to talk with someone who doesn't use long, difficult words but rather short, easy words like "What about lunch?" Winnie the Pooh

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                  • #10
                    Originally posted by budafist View Post
                    I quite like it. I'm glad you went with 5 from the first round and I'm glad you ditched the magnifying glass.
                    Good, thank you .

                    I've done a little alteration and I'm not sure now which is best suited. I like this one best but I'm not sure if the whole text being lifted gives it a bit of an ominous feel, rather than a sturdy feel like the previous one (the white space between Lifting and Inspection was really bugging me)

                    My portfolio.

                    Comment


                    • #11
                      I like this one best. You could even have a secondary logo with the hook attached to a 2pt solid line for use in print for things like letterheads when you don't want the logo just plonked on the page.
                      It is more fun to talk with someone who doesn't use long, difficult words but rather short, easy words like "What about lunch?" Winnie the Pooh

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                      • #12
                        Originally posted by budafist View Post
                        I like this one best. You could even have a secondary logo with the hook attached to a 2pt solid line for use in print for things like letterheads when you don't want the logo just plonked on the page.
                        You like the latest one best? Yeh good idea.

                        I'm finally feeling like I can design, yipee!
                        My portfolio.

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                        • #13
                          I actually like it with just the one word lifted instead of both but then again, it also gives it more of the meaning. I like both ideas
                          ~All that we see or seem, Is but a dream within a dream~

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                          • #14
                            I really like how your design as evolved. Both the last two are great!

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                            • #15
                              Great post I like how you went with the concept that best resembles the logo. Only thing I would do different is get ride of the detail reflection on the hook. The more iconic the better. Also since you have the concept down now play with the angles. Either way thanks for sharing and good job!

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