Announcement Announcement Module
No announcement yet.
Logo Refresh - Critical Analysis Please! Page Title Module
Move Remove Collapse
Search Search Module

Advertisement Advertisement Module

Latest Topics Latest Topics Module

  • B
    Reply to Basic Document Set up Question
    By the way, welcome to the forum.

    Since it's your first post, here are links to the forum rules and some useful information that we try to give all new forum members....
    Today, 04:41 PM
  • B
    Reply to Basic Document Set up Question
    From the measurements you've given it seems that your artboard plus your bleed extends right out to the vertical edges of the 8.5x11 paper. This doesn't leave any room for the horizontal crop marks to...
    Today, 04:39 PM
  • ooashooo
    Basic Document Set up Question
    Hello! It's been years since I've worked in Illustrator (or the graphic design realm at all really) and I have a minor issue that is driving me crazy! I know the answer has to be really simple but I...
    Today, 04:23 PM
  • janetb
    "image resolution below 96dpi"
    The Preflight tab in the Print dialogue often says "Image resolution below 96 dpi" when the Object Properties panel shows all the images to be well over 96 dpi. I just checked this by making...
    Today, 03:53 PM
  • B
    Reply to outline to stroke - illustrator
    There's an imperfect solution using Illustrator's blend capabilities. Illustrator's algorithm can't make aesthetic decisions, so the end result will likely have too many anchor points and a few wonky...
    Today, 03:43 PM

Conversation Detail Module
  • Filter
  • Time
  • Show
Clear All
new posts

  • Logo Refresh - Critical Analysis Please!

    Hello All,

    I am in the process of refreshing the brand identity of the company I work for. It is a small company, based in the UK, we design medical devices predominantly for use in the developing world. The products are simple and effective solutions to a variety of areas in the medical field. As the main designer I am responsible for the product design as well as the literature, graphics and soon-to-start web design.

    With the refresh, I want to create an identity that is recognisable in its own right. We have a core product that already has a strong ID all of its own, but it and a group of other products (which have a graphic ID based on the first) fall under the umbrella of the company brand. I want to be able to place the two together and for them to not look out of place.

    So I am concentrating on the logo at the current time and would like some criticism from people in the field who are conversant with what makes a 'sound' logo. I want to use the logo as a vehicle for future literature and the structure of the website and its style, so it is important that I 'get it right' and can present and propose the change to the directors with confidence. Having a professional forum's advice and/or support/credence would without doubt lend significant weight to the project.

    I have experimented with 'negative space' in the second concept. The logo needs to be clear and precise on products of varying sizes, some of which are transparent, so the balance of ink to clear space is important I feel.

    Please be as honest as possible as I am keen to learn about this area of graphic design and hopefully develop the potential of the brand using sensible but intelligent design.

    Many thanks for reading the post, and I look forward to your comments.

  • #2
    I assume the company name begins with S?

    Its not bad, but its hard to critique accurately without seeing how the type (ie the business name) will look like in relation to this - it can have a big impact on the overall personality of the logo.

    I would also remove the stroke around the star element. It will be lost at smaller sizes.

    I also cant help feeling like Ive seen something very similar to this before....


    • #3
      I'm not really enjoying that skewed star. I didn't see the 'S' at first either?
      I'd play with enlarging the negative space I think...
      Do you have a nameplate that will be used with this logo?


      • #4
        That's an S?

        If you hadn't told me I wouldn't have seen it.
        Especially on the last white/blue one.
        I'd rather be hated for who I am, than loved for who I am not. ~ Kurt Cobain


        Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2015 Mediabistro Inc.