Let me explain a few things about logo design. (Lucky you, right? 
)
This 'logo' looks like it was created in Photoshop... as someone who doesn't know your background in design please don't be offended when I ask, did you know that all logos should be designed in vector software (Illustrator, Freehand, Corel Draw) for scalability? Graphics made in Photoshop are not scalable. To be honest, while most people think that Photoshop is good for everything under the sun, its primary use in print design is for photo editing.
Did you ever wonder why Adobe Creative Suite includes InDesign, Illustrator, and Photoshop? Why Corel Suite includes Corel Draw and Photopaint? Each program has specific strengths and is designed for specific uses.
Page Layout: InDesign, Corel Draw, Quark XPress
Vector work: Illustrator, Corel Draw, Freehand
Photo editing: Photoshop, Photopaint
Here's a thread that explains why: An explanation of Raster vs Vector
Ultimately, it's all about resolution and some day the client might want to have their logo put on a billboard... if the resolution is just not there, it is going to be a problem.
In addition, if you were to fax this, it would probably come out as a black blob. The general recommendation is to stay away from effects like glows, gradients and drop shadows when designing logos. (Here's an explanation of that: Logo questions.) And sure, people might not fax all that much any more, but there are other applications in which a logo has to work in black and white: black and white newspaper ads. NCR forms. Engraving. Etc.
Also, consider the fact that when this logo is shrunk down to the size of a nickel - like for a business card, etc., the small text would be largely unreadable. A logo has to "work" at all sizes, from very large (like on a billboard) to very small (like if it were engraved on a pen).
Logo design is a very complicated process. It is something that some designers devote their entire career to. An effective logo is not generic... it is the essence of the company as you want to be perceived by the world. It's not usually something you can "just come up with in 10 minutes".
It's usually best to start by brainstorming. Think of every word you can that you associated with your company. What sets you apart from your competition? What makes you special? Why should somebody use your company? What is your "mission"? Brainstorm in words until you can't think of any more words. And don't self-censor. Write down all of the words that come to mind, even if they don't seem relevant.
Next, pull out some paper and a pencil and start sketching. Sketch about 5 or 6 pages worth of ideas. They don't have to be magnificent... and you don't have to show them to anybody. Think about the words you brainstormed while you sketch. How can you represent all those ideas in a simple, effective mark?
Narrow it down to the 5 best concepts and really flesh those out. Design in black and white to make sure your concept is strong before you actually start adding colors. Seriously. If the concept doesn't work in black and white (no shades of gray, JUST black and white) then there is likely something technically wrong with your concept.
Post these 5 concepts for critique. Revise as necessary, THEN add color once the concept is complete.
Hope that helps some!
)This 'logo' looks like it was created in Photoshop... as someone who doesn't know your background in design please don't be offended when I ask, did you know that all logos should be designed in vector software (Illustrator, Freehand, Corel Draw) for scalability? Graphics made in Photoshop are not scalable. To be honest, while most people think that Photoshop is good for everything under the sun, its primary use in print design is for photo editing.
Did you ever wonder why Adobe Creative Suite includes InDesign, Illustrator, and Photoshop? Why Corel Suite includes Corel Draw and Photopaint? Each program has specific strengths and is designed for specific uses.
Page Layout: InDesign, Corel Draw, Quark XPress
Vector work: Illustrator, Corel Draw, Freehand
Photo editing: Photoshop, Photopaint
Here's a thread that explains why: An explanation of Raster vs Vector
Ultimately, it's all about resolution and some day the client might want to have their logo put on a billboard... if the resolution is just not there, it is going to be a problem.
In addition, if you were to fax this, it would probably come out as a black blob. The general recommendation is to stay away from effects like glows, gradients and drop shadows when designing logos. (Here's an explanation of that: Logo questions.) And sure, people might not fax all that much any more, but there are other applications in which a logo has to work in black and white: black and white newspaper ads. NCR forms. Engraving. Etc.
Also, consider the fact that when this logo is shrunk down to the size of a nickel - like for a business card, etc., the small text would be largely unreadable. A logo has to "work" at all sizes, from very large (like on a billboard) to very small (like if it were engraved on a pen).
Logo design is a very complicated process. It is something that some designers devote their entire career to. An effective logo is not generic... it is the essence of the company as you want to be perceived by the world. It's not usually something you can "just come up with in 10 minutes".
It's usually best to start by brainstorming. Think of every word you can that you associated with your company. What sets you apart from your competition? What makes you special? Why should somebody use your company? What is your "mission"? Brainstorm in words until you can't think of any more words. And don't self-censor. Write down all of the words that come to mind, even if they don't seem relevant.
Next, pull out some paper and a pencil and start sketching. Sketch about 5 or 6 pages worth of ideas. They don't have to be magnificent... and you don't have to show them to anybody. Think about the words you brainstormed while you sketch. How can you represent all those ideas in a simple, effective mark?
Narrow it down to the 5 best concepts and really flesh those out. Design in black and white to make sure your concept is strong before you actually start adding colors. Seriously. If the concept doesn't work in black and white (no shades of gray, JUST black and white) then there is likely something technically wrong with your concept.
Post these 5 concepts for critique. Revise as necessary, THEN add color once the concept is complete.
Hope that helps some!
I'd have failed from the beginning.
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