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  • B
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    Yup.

    Utah is a mostly a desert punctuated with high, green mountain ranges that catch most of the precipitation. In most years the mountains get lots of snow, which melts and flows down into...
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    Ideas are a designers stock and trade. That's what they get paid for. No one will do your work for you.
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  • #16
    You've laid down only the freshest gradients and stock splotch decorations. But where are the drop shadows and lens flares? You can't have a great logo without those.

    But seriously, the bottom left one has potential. Tweak the font a little, get rid of the gradients and it will be pretty striking. Color it sage green for added effect.

    Comment


    • #17
      Here they are simplified and put into black and white.

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      • #18
        I still think the bottom right one is the best of the group. The edges of the A & G are hard to decipher, spacing them out might help.

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        • #19
          Originally posted by VDM View Post
          I still think the bottom right one is the best of the group. The edges of the A & G are hard to decipher, spacing them out might help.
          Agreed. I prefer the bottom right.
          ♪ Butterfly in the sky,
          I can go twice as high.
          Take a look,
          It's in a book,
          A Reading Rainbow ♫

          Reading Rainbow...

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          • #20
            I think the bottom right is the one that you should focus on and try to improve. The other seem a little bit too confusing. The readability on the others is not great. If I didn't know, beforehand, what the word said it would take me a couple seconds to figure it out.

            People shouldn't have to look at your logo and try to guess what the word is.

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            • #21
              There are really some nice things going on in the bottom right logo. That said, the typography isn't as legible as it could be. If this were strictly a word mark, a stylized typographic treatment would be more warranted. However, the brush and its roots provide the visual interest, so if it were me, I'd give the type a more straight-forward and conservative treatment.

              Just one other thing, now that I think about it. With a word like sage, I'd expect the imagery to be that of a sage, like a sage brush or the herb. The tree in the top logos definitely isn't a sage. And the brush in the bottom right logo isn't exactly a sage brush, but it could be with a few modifications.
              Last edited by B; 03-08-2012, 04:02 PM. Reason: Another thought

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              • #22
                The two at the bottom left are quite interesting, and have an almost ambigram like quality to them. The readability is hampered a bit by the spacings being very tight, and the strong verticals.

                The bottom right is the strongest conceptually, however it's very busy at the moment and could be simplified a lot without reducing the strength of the concept at all. Like <b> said, it would work great if the plant actually resembled a sage plant.

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                • #23
                  Appreciate the advice. Ill work on using a more legible font, and trying to incorporate a sage brush. I've had trouble finding a font where the back and front of the A and G are both straight lines. If they are not straight the concept seems to fall apart. Ill keep working on it.

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                  • #24
                    The bottom right one has some really small detail that will get lost at smaller sizes or in certain printing methods. I would simplify it.
                    "Design is not just what it looks like and feels like. Design is how it works."
                    -Steve Jobs

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                    • #25
                      Originally posted by Sketcher View Post
                      The bottom right one has some really small detail that will get lost at smaller sizes or in certain printing methods. I would simplify it.
                      This is partially why the bottom left version is stronger IMO, plus it kind of looks like knuckles. It's right between a word mark and an icon, it's still legible but you see the shape first then the letters.
                      Design is not decoration.

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