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  • Logo

    Im stuck on a logo and could do with some comments on it just to get some direction. (I already know the lines need spacing out better, messed it up whilst exporting) Its mainly the font that I'm sure what to do with.

    Last edited by Virgo Nightingale; 04-17-2012, 01:50 PM. Reason: make image tags

  • #2
    Welcome raynedeer! We ask all new members to have a read through these important threads with our rules and FAQs.

    I rather like the logo as a whole, with some tweaking it would be even better. I agree the lines could be tracked out a little bit to help the letters breath a bit. I'm also concerned that at really small sizes, the fine type may fill in and get lost. You may need to beef it up a bit.

    What kind of product is this logo for? What demographic(s) are you targeting? If we know a little more about what the logo is trying to communicate, we'll have a better idea of whether it's communicating it successfully.
    ___________
    Burn the land and boil the sea, you can't take the sky from me.

    blog/portfolio

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    • #3
      Originally posted by Virgo Nightingale View Post
      What kind of product is this logo for? What demographic(s) are you targeting? If we know a little more about what the logo is trying to communicate, we'll have a better idea of whether it's communicating it successfully.
      It is for dead sea products such as body scrubs, face masks, etc. Demographic, I'm not sure, I guess mainly female adults. It will be mainly printed on labels so the font needs to be good for that purpose not just on screen.
      I want it to look smooth, natural and simple (as the ingredients are natural). Could you give me any pointers on finding a font? I've been searching for hours and they always seem too angular or not good enough quality for print.

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      • #4
        Is Mega the company name? Or is it 'mega-' as in 'great or super'? Other companies have Dead Sea products, but these ones are MEGADEAD. That's what I see when I read the logo.

        The left one with the straight lines looks good. The font on the title could be a little more interesting.

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        • #5
          Originally posted by VDM View Post
          Is Mega the company name? Or is it 'mega-' as in 'great or super'? Other companies have Dead Sea products, but these ones are MEGADEAD. That's what I see when I read the logo.
          Its a bit confusing. Basically its a company, but they sell in different countries. So I'm doing a logo for MEGA and PARTNER and then it needs to say Dead Sea Products somewhere.

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          • #6
            I would suggest bringing "dead sea products" down a few point sizes, putting it on one line and leaving it under "mega"

            font wise, you mentioned it being for body scrubs, face makes, and such, maybe incorporate a more "swooshy" fonts? something that isn't so "straight forward?'

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            • #7
              The subhead typeface is just a bit thin for a knockout print. Something slightly heavier would work. I think the subhead is tracked too tightly--open it a bit and it'll be fine.

              The only place I would consider a more "ooomph" typeface would be the MEGA.

              You've only got the four letters to worry about--so you can do something custom if needed.

              Consider writing it out with a chisel-point marker. Try writing it out at different sizes.

              Also try writing it out with India ink and a pen or with a nice watercolor brush.

              Then scan the best results and trace them in Illustrator.
              Last edited by seamas; 04-17-2012, 04:14 PM.

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              • #8
                C? I told you he was depressed.

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                • #9
                  Okay so all I've done at the moment is change the subheading. Would like to know if it looks better with MEGA aligned with the subheading or shorter than. (Thanks for all the advice btw )
                  Attached Files

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                  • #10
                    I wouldn't have the subhead in all caps. DEAD is sort of off putting to me. Also I'd like to see a typeface that feels a bit more organic for either MEGA or the subhead. I think the india ink suggestion was good.

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                    • #11
                      As far as beauty products go, this is quite a masculine or unisex logo. Not a bad thing at all. Most ladies these days aren't so keen on pink floral brands.

                      Will you be also working on the packaging? Because a beauty product logo without packaging is only a tiny part of the equation.
                      It is more fun to talk with someone who doesn't use long, difficult words but rather short, easy words like "What about lunch?" Winnie the Pooh

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                      • #12
                        I originally started with 'Dead Sea Products' with lowercase but I dont think it looks as good, plus when I make it quite small (which is maybe on the packet) its a lot harder to read.

                        I'm not sure if I am doing the packaging or not. I guess it depends on how much they like this logo Could you give me some examples of natural/flow fonts. I'm still finding it hard to get one that fits with the rest of the logo.

                        Comment

                         
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