Then why is their site name registered in Scotsdale AZ?
You might want to see what happens when you google the company name as ny43 design... You might be surprised.
Weird, I googled and nothing shows up for scotsdale AZ. These guys are in glen falls. Oh i see what you mean, the AS number for their website, thats not the whois.. If you look further down in the registrar, it's them.
I don't think that's what he's talking about. Look at the first page of results again.
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"I put my heart and my soul into my work, and have lost my mind in the process."
Like PD said, we aren't going to provide you concepts, only advice.
Your thought methodology is all wrong, you want people to sit and contemplate on what the logo could be? No, you want them to get the logo's message straight away. You're a graphic designer, someone who has to communicate through images in the most efficient way possible. This isn't fine art.
Why would you show them the airlines logo? They're expecting you to be the resourceful one.
K.I.S.S = Keep It Simple Stupid. It's what I usually live by. (I wasn't calling you stupid by the way).
I'd try drumming up new ideas, the ones here I personally think aren't strong enough. You'll get there, just keep persevering.
I agree with most of the criticism offered. I think you should take an entirely fresh approach on this. My suggestion is to start by dropping the notion of New York symbolism, at least for the moment.
I think you should begin using just the basic elements of the name, NY43. I suggest that you spend time making roughs of the various ways these characters could be presented. This does not mean just setting them up in different fonts. This means exploring various distinctive presentations of these characters. See what you can come up with. Sketching—doodling out the problem— is where your initial time should be spent.
I've designed a lot of logos and it is easy to run into a deadend. As a precaution against that, I have found at the sketching stage of the design's development, it is good to work within self-imposed limitations. What I mean by that is work for a while using nothing but the NY43. After exhausting yourself on that, explore the possibility of an abstract form that can could give a distinctive look. Then go on to another design parameter. Remember that your design does not have to explain everything about the company it is representing. However, it has to be distinctive and simple to have impact. To prove that point, think of the simplicity of the IBM or the Radio Shack logos.
Speaking as a New Yorker I can attest that while Niagra Falls and the Chrysler building both may be in the same state, they are in different planets.
It's a fairly big state for the east coast, but even more diverse in terrain, climate, culture and other features. The east of Long Island is pretty much New England and the west by the Great lakes is pretty much the midwest. NYC is a thing all its own. The northern bits beyond the Adirondacks is Occupied Canada.
i guess i'm just aiming for a simple yet smart looking logo
This describes nearly every logo ever made.
My point was that if you just throw in elements without rhyme or reason, you are not "designing" anything, you are just mixing spaghetti and hoping for a meal.
Good design is making sure that each element of a piece communicates and solves a communication problem. Not only that, but the gestalt of the piece does this as well. If you want to make pretty pictures, go into fine art, graphic design is more akin to architecture.
1. Define your clients communication need. (Research)
2. Sketch your ass off for a week, without editing, on paper, with every idea you can conceive to supply the above communication need. (Thumbnails)
3. Comb over your sketches and pull out your best, most effective (NOT only what you think looks cool) solutions and draw iterations and variations on theme. (Rough draft)
4. Of the roughs, pick the two most effective pieces, turn on your computer, and draw black and white versions. Test these on envelopes, business cards, shirts, etc, etc. Look for ways that your b&w fails and look for solutions. (Comprehensive)
5. Once you have a couple of workable, flexible comps, work up a spot-color and 4-color process version for presentation to the client along with a design brief to explain your SOLUTION (not your "art").
Thank you, seamas. I submitted my labels last night. The final toned labeled were improved somewhat before submission - namely, the brewery logo included and drop shadows for the illustrations (link below)....
Texture overlay. I did something similar recently using an image of textured paper, put it on the top layer, and played with the opacity/blending settings until it looked good. If you want to get more...