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  • Logo Critiques needed 4 Final Exam

    #1
    Hi, I'm a newbie to the forum and think I need your help.

    The final assignment for my Fundamentals of Grapic Design class is due Thur. It calls for
    several logos, with matching stationery, envelope & business cards for each.

    My professor doesn't like what I've turned in so far. He says I need
    to dig deeper with the first design for a unique visual but doesn't tell me how, so I'm feeling lost.

    I don't remember what he said about the 2nd design. However, any constructive feedback on how to think deeper
    and how to apply the 2nd design to letterhead would be is sincerely appreciated. Thanks a bunch!
    Sharon


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  • #2
    Welcome bellalupo! We ask that all new members have a read through these important threads with our rules and FAQs.


    Simplify, simplify, simplify. Way too much going on for both. Seems you're also trying to force the name to also be read as a website, but it's not coming across as clearly with all the line breaks in the name. For the top, I don't really see the word Logo. I see Log first. The fonts really do not complement each other. The bottom one looks more suited for a hair salon.

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    • #3
      WAAAYYY too much going on.

      I'd highly recommend going back to the drawing board. These scream of logos that were "designed" on the computer, which is backwards thinking. If you did in fact do some sketches, can we see the sketches? Perhaps there is something workable in them.

      Comment

      • #4
        WAY too busy... What about any of those represents unforgettable?

        The font choices in the first two don't work well together, the modern sans serif is really hard to read in the arcs as the characters have been simplified to a point where they almost need to be in a straight line. Not to mention the arcs of the text don't match the circle which creates a weird optical illusion that makes the circle look flat in places.

        Not sure where to start on the card, why doesn't the logo match the card? again very busy, needs more white space, right now it's like the business card has tourrettes and is screaming everything at you very quickly.
        Last edited by kemingMatters; 04-30-2012, 08:27 PM.

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        • #5
          the bottom two: your have your little indicator next to "sharon wolfe" telling you your text box isnt big enough for your text, and something is not being shown.

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          • #6
            also, it was said above too, but the business cards look like something for a hair salon, how does the women connect to logodesigns.com?

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            • #7
              Originally posted by infinity View Post
              the bottom two: your have your little indicator next to "sharon wolfe" telling you your text box isnt big enough for your text, and something is not being shown.
              Probably just an errant paragraph return causing the overset text, as it doesn't look like there is any room for additional info.

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              • #8
                Sorry I do not have any sketches. I've never done sketches, I have only created artwork on the computer.

                I'm a senior citizen who has just this year re-enrolled in college to earn a degree in graphic design so I can get a job. Since I've only taken digital software classes I have no experience with the process of sketching logo designs.

                That's probably what's holding me back.

                I'm a fast learner but with 3 days until this is due I'm not sure I'm that fast!!
                However, I am open to constructive suggestions.

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                • #9
                  couldnt it be an accidental "mini text box" as I call them from not deselecting the text tool, making a text box and not realizing it. I do that sometimes when I forget to switch back to my selection tool.

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                  • #10
                    @KemingMatters v& infinity..whenever I see that little indicator next to the text I wish I knew how to deal with it. so I usually delete the path and start over.

                    re: the 1st design: Is it possible to make the last "O" in LOGO look more like the letter "O" with the image in front of it? or is the design not worth spending more of my time?

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                    • #11
                      @ Virgo Nightingale what font style would you suggest in the 1st design's arched "unforgettable designs.com" to go with the LOGO font?

                      Comment

                      • #12
                        Since Logo is set in a rather fancy font, I'd either select the same font for the rest or find a very simple sans-serif font. Two decorative fonts together like that does not look cohesive.


                        Originally posted by bellalupo View Post
                        Sorry I do not have any sketches. I've never done sketches, I have only created artwork on the computer.
                        This is a BIG mistake. The first thing you should be doing is sketching, especially if you're new to designing logos. Can't emphasize this enough. I could make a massive neon sign that says SKETCH FIRST and install it right outside your bedroom window and have it flash in red and yellow, and that still wouldn't be enough emphasis. It's that important.
                        Last edited by Virgo Nightingale; 04-30-2012, 08:55 PM.

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                        • #13
                          Originally posted by bellalupo View Post
                          Sorry I do not have any sketches. I've never done sketches, I have only created artwork on the computer.

                          I'm a senior citizen who has just this year re-enrolled in college to earn a degree in graphic design so I can get a job. Since I've only taken digital software classes I have no experience with the process of sketching logo designs.

                          That's probably what's holding me back.

                          I'm a fast learner but with 3 days until this is due I'm not sure I'm that fast!!
                          However, I am open to constructive suggestions.
                          You definitely need to start on paper. The research and concepts are where the majority of your work lies.

                          I know it's close to the end of the semester, but you need to be going about things the right way. Better to learn that lesson now than when you get out in the real world.

                          Comment

                          • #14
                            you said you are in design fundamentals? Im surprised they didnt teach you about sketching. actually im surprised period that a design fundamentals class is having you design logos for a final. back when I took design fundamentals (about oh a year ago) I didn even touch a computer for it. it was a classroom full of drafting tables. we learned about the history of design, and for the first couple weeks focused on..well i cant remember his name at the moment, but it was about closure, continuity, and all the sorts (its been awhile since Ive learned all that.) then alot of our work was drawing, LOTS of drawing.

                            the whole class was based on the fundamentals of design. I didnt start messing with logos for class assignments till just recently, and ill be getting my associates in september.

                            Comment

                            • #15
                              Your instructor should be making you sketch first. When I was in school, we had to go through 3 rounds of sketches, each round was critiqued. First round started off with 30 - 40 sketches and it was narrowed down from there. It wasn't until we had one final design approved before we even touched a computer.

                              The sketching will force you to work in one color. Once you know a design will work in one color, THEN add color. If a design doesn't work in one color, it doesn't work at all. Forget gradients, forget glows, shadows, or any kind of effect. Logos depend on a strong concept, not pretty colors and effects.

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