There's a lot wrong with this. Granted, you did sort of sketch it out first, but you didn't bother to sketch out the entire logo. I don't really know what the logo is supposed to be. If I stare at it long enough I sort of see a heart and a lower case "b". Kind of reminds me of a butterfly.
The text needs a lot of work. I'm not fond of the name either.
The sketch is an interesting concept, but the final version wasn't executed very well. I don't know if this was your intention, but the two letters S and B almost form a heart. I think you should play around more with that concept.
I also agree about the color pallet not working at all.
"Design is not just what it looks like and feels like. Design is how it works."
the mark is a good start
+1 on the color, you want warm heartful colors,
and the font and layout...
this is not a corporate report, this needs to be warm and alive and romance oriented, which it currently is not.