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  • Crossfit logo feedback

    Hi there,

    I'm trying to create a new logo for a crossfit centre called Butcher's Lab (see butcherslab.dk for references).

    I've come up with a few ideas, but is not sure whether they are good enough or if I should start over again. I like the idea of including a kettlebell in the logo, but it have to work. Furthermore the centre also has a Weng Chun school.

    Here is a link to some of my suggestions, and I would be happy if you could help me with some critique.

    http://esenne.dk/logo-preview.pdf

    Thanks in advance!

  • #2
    Two things...

    1. Post this in the Crit Pit (although it will probably get moved there anyways)

    2. Post the image in the post, not a link. Many of us won't follow links to unknown sources.
    http://brokenspokedesign.com

    Comment


    • #3
      Thread moved. And yes, you will receive more responses if you post a jpg, gif or png directly into the post, whether you attach it or use the image tags to link to it.
      ___________
      Burn the land and boil the sea, you can't take the sky from me.

      blog/portfolio

      Comment


      • #4
        3 things:
        1) They're all way too detailed
        2) They're all "trendy" which means they will look dated in a hurry
        3) butcherslab.dk looks like it's for an abattoir (reads ButcherSlab.dk)
        Design is not decoration.

        Comment


        • #5
          Thanks for the replies. Here are the proposed solutions:

          Comment


          • #6
            So looking at the logos, here is my take...

            I actually like the kettle bell graphic. That's all I like though.

            The "grunge" type or whatever you want to call it has to go. It's hard to read, and harder to reproduce. Imagine cutting vinyl for a sign from that file. Plus, it already looks dated. Reminds me of the early 2000's.

            The ones where you have "L A (kettle bell)" don't read LAB at all.
            http://brokenspokedesign.com

            Comment


            • #7
              The kettle bell doesn't read as a B, and the grungy pixellated portions will not reproduce well at small sizes.

              What program are you using? I suspect Photoshop, which would be the wrong tool.
              ___________
              Burn the land and boil the sea, you can't take the sky from me.

              blog/portfolio

              Comment


              • #8
                Thank you for your comments. I will look into using another font, and post an update.

                Comment


                • #9
                  Originally posted by Virgo Nightingale View Post
                  What program are you using? I suspect Photoshop, which would be the wrong tool.
                  I'm using Illustrator.

                  Comment


                  • #10
                    Is that a font that has the built in grungy-tiled look? I'd avoid it altogether then. A solid font will be much more flexible and legible at small sizes. Plus I wouldn't want to go to a gym that gave me the impression that they might be grungy. I want a clean gym that will not infect me with MRSA or athlete's foot.
                    ___________
                    Burn the land and boil the sea, you can't take the sky from me.

                    blog/portfolio

                    Comment


                    • #11
                      They are all a bit detailed.

                      Not sure how long either the grunge look or Kettlebell workouts will remain trendy.

                      I think it will have limited appeal. A broad range of potential members/clients would be turned off.
                      It's a competitive market, and something of a niche--so you need all the broad appeal you can get.
                      Keep Saturn in Saturnalia.

                      Comment


                      • #12
                        ^Good point. Do they offer anything aside from kettle bells? If so, you don't want to limit the reach of your logo to only those looking for kettle bell workouts.
                        ___________
                        Burn the land and boil the sea, you can't take the sky from me.

                        blog/portfolio

                        Comment


                        • #13
                          Originally posted by Virgo Nightingale View Post
                          Is that a font that has the built in grungy-tiled look? I'd avoid it altogether then. A solid font will be much more flexible and legible at small sizes. Plus I wouldn't want to go to a gym that gave me the impression that they might be grungy. I want a clean gym that will not infect me with MRSA or athlete's foot.
                          This might be the point where I tell you something about the centre. It's in an old "butcher town" in Copenhagen, where the surroundings are very clinical, but the customers and the crossfit society in Denmark might be a bit hipster-like.

                          Here are some images from the "gym":






                          They don't want to be perceived as being "commercial" and they like to have paintings and art installations in the gym as well as training to live music.

                          Comment


                          • #14
                            From the site it looks like they only target men, is this correct?
                            Keep Saturn in Saturnalia.

                            Comment


                            • #15
                              Originally posted by seamas View Post
                              From the site it looks like they only target men, is this correct?
                              They don't. It's for both men and women (and actually some children hours as well), but because of the hard training there are more men than women. Around 70-30 percent in the favor of men.

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