Announcement Announcement Module
Collapse
No announcement yet.
WIP Logo Page Title Module
Move Remove Collapse
Conversation Detail Module
Collapse
  • Page of 1
  • Filter
  • Time
  • Show
Clear All
new posts

  • WIP Logo

    #1
    It's for a store that caters to have a personal shopper experience with an individual that assists others in deciding what to wear in terms of haute couture fashion wear. This round got rejected by the client, so back to the drawing board. What do you think of my solution though from a professional standpoint?

    Tags: None
  • #2
    I'd be interested to know why it was rejected because it looks like a good concept. A few points need ironing out (literally and figuratively) but from a design POV it's sound.

    Comment

    • #3
      It's an interesting concept, I don't think it works for haute couture fashion though. It's like you are focussing on the most inexpensive part of shopping, from what I understand, haute couture is about excess and extravagance. I think you either need to keep it really simple to contrast what it is or go over the top to reflect it. This is a bit middle of the road (for this purpose, again I think the concept is pretty solid, just misplaced).

      Comment

      • #4
        On first impression I think it's pretty OK. I reckon it's more industrial and looks like something a steel company could use rather than something associated with fashion. Although the font underneath is fine to use in fashion.

        To offer you my constructive criticism:

        1. The hairline 'gap' within the stroke of the 'CW' is a bit too fine for printing purposes.
        2. Why isn't it 'CB' instead?
        3. The 'CW' is way too big in relation to the text underneath (in my opinion) but easily changed.
        4. The hairline gap is uneven and could do with being dead on in the middle of the stroke of the logo.

        Hope this feedback is useful.

        Hugh

        Comment

        • #5
          Perhaps if you look up "Boutique" logos on a google image search, they are usually flourishes in frame of some kind.

          What was the brief? And why was it rejected?

          For me, making a hanger out of the letters isn't very clever, it's a bit literal actually. The "C" isn't properly formed which could leave to confusion.

          I think it looks really clumsy, in the fact that you made the CW the logo rather than CB. And I think that it's far far too literal.

          Comment

          • #6
            I didn't get a "clothes hanger" until someone said it. There's a certain dated feel to the logo. I think you need to give it a much more prettier execution.This one is a bit too sterile.

            It reminds me of a television station logo, though I can't think of it off the top of my head.

            Comment

            • #7
              I should add - I had to stretch my imagination to get a coat-hanger, it doesn't really look like one.

              Comment

              • #8
                I think it looks a little bit "heavy-duty" for an up scale boutique.

                Its terrible, I know, but you have to put up with a couple of odd thoughts from me:

                You might dig into the term "cakewalk"—which refers to a type of dance contest—or fancy dance step. Does that ring any bells with dance step (instructional) patterns?

                Also, for an up-scale boutique the initials reversed out of silver may be wall they need. Sometimes we can try to be too clever.
                I wouldn't let this one go without trying something as simple as a big hairline cap CW that overlaped slightly while staying on the same baseline. Or at least a whiplash CW in a hand letter on watercolor paper texture dragging across a square that is too small to contain it.

                OK, now I've got that out of my system, you can get back to work.
                Last edited by sully1251; 05-17-2012, 04:13 PM.

                Comment

                • #9
                  I didn't get the coat hanger until 15 seconds later. Still, the W on the bottom of the hanger looks forced. Curious about your brief as well. Agreed that there is something very industrial looking about this logo...the use of the thick, black stroke and hairline thin wiring (?) inside. When I think haute couture fashion, I think bodoni and either very simple or very extravagant flourishes

                  Comment

                  • #10
                    I'm surprised people see a coat hanger, that was not the intention and usually a curl exists with a hanger at the bottom. Never heard that from anyone else that looked at it. The client wants something modern, classic and high end with a more effeminate touch. I came up with this solution, we will see how it goes.

                    Comment

                    • #11
                      I like the second one better, mostly because I did not see a coat hanger, but a big booty and legs "walking" in the negative space.

                      Comment

                      • #12
                        Based on what you've said the client wants and that the hanger wasn't intended I'll retract my first comment. You were miles off.

                        This present one is too weak, too thin. It doesn't say any of the things in the brief. The monogram and type don't match up at all. Why is there a big wedge missing form the 'C'? All the lines have different 'thinning' which are either non uniform or so negligible as to be redundant.

                        And the way you've stacked and lined up each letter in the name is leading to real kerning problems.

                        Comment

                        • #13
                          I have to agree with most of the points Roth made in his second paragraph. Also, Roth makes a good point about lining up and stacking the letters in the two words. The letter spacing gets into real trouble.

                          In a general sense— I think the mark is a step in the right direction. The mark has some problems, however. I think a single weight line would work better. I think the flat-head serifs on the C are a problem. Right now it is weak.

                          What do you think of exploring what happens with a hairline gothic that is reversed out of a panel— with the edges of the letters bleeding the dimensions of the panel? The two hair line letters could be overlapping but on the same baseline. ("Hairline" here simply means "thin".) I wasn't kidding with that first suggestion I made earlier. Sometimes we try to be too clever.

                          Comment

                          • #14
                            Originally posted by Roth View Post
                            Based on what you've said the client wants and that the hanger wasn't intended I'll retract my first comment. You were miles off.

                            This present one is too weak, too thin. It doesn't say any of the things in the brief. The monogram and type don't match up at all. Why is there a big wedge missing form the 'C'? All the lines have different 'thinning' which are either non uniform or so negligible as to be redundant.

                            And the way you've stacked and lined up each letter in the name is leading to real kerning problems.
                            If I may ask, can you elaborate what problems exist about the kerning?

                            and with "negligible as to be redundant." What do you mean by that? This is after being oked by the agency I'm doing to the work for; I go off of them saying its good to go.

                            Comment

                            • #15
                              Originally posted by TomMonTom View Post
                              If I may ask, can you elaborate what problems exist about the kerning?

                              Comment

                              Google search Google search Module
                              Collapse
                              Latest Topics Latest Topics Module
                              Collapse
                              • Red Kittie Kat's Avatar
                                Red Kittie Kat
                                Today, 04:12 PM
                                Commented to New engine and layout on Graphic Design Forum
                                That's awesome news!
                              • iraszl's Avatar
                                iraszl
                                Today, 04:09 PM
                                Commented to New engine and layout on Graphic Design Forum
                                We were promised by the maker of the forum software that a fix will be released within a few days.
                              • rdan173's Avatar
                                rdan173
                                Today, 04:06 PM
                                Commented to Another Drawing
                                Do you mean I should post an image that just shows the outlines. Or if I work in preview mode it would be easier? I don't know what you mean.
                              • iraszl's Avatar
                                iraszl
                                Today, 04:00 PM
                                Commented to Client meeting
                                And switch off any questionable screen savers.
                                I remember my account person once was presenting and little dancing bikini girls appeared on the bottom tray while the client was having a monologue....
                              • benj22's Avatar
                                benj22
                                Today, 03:58 PM
                                Commented to Client meeting
                                It will look professional if you have business cards.
                                Get your laptop and prepare to show samples of your work.
                                (Make sure your desktop is not messy )
                              • iraszl's Avatar
                                iraszl
                                Today, 03:58 PM
                                Commented to Client meeting
                                Business cards for sure. Laptop if you have internet connection is useful too.
                              • ccpenn's Avatar
                                ccpenn
                                Today, 03:46 PM
                                Client meeting
                                A client in the city wants to meet next week to talk about a website. I was referred by a previous client. Should I bring my laptop?
                                Or get business cards made?
                              • Typically's Avatar
                                Typically
                                Today, 03:41 PM
                                Backup!!
                                I finally got myself an extra 2tb drive that i will be backing up my files on. I have a backup option with my Norton Security Suite, but wanted to see if anyone had alternatives or what you use. I'm on...
                              See more
                              All Creative World Network All Creative World Network Module
                              Collapse
                              WebMediaBrands
                              Mediabistro | SemanticWeb | Inside Network
                              Jobs | Education | Research | Events | News
                              Advertise | Terms of Use | Privacy Policy
                              Copyright WebMediaBrands Inc. All rights reserved.
                              Working...
                              X