Okay, so I finally realized I'd married the spaceman and realized it was time for a divorce. So I started pushing myself to sketch out new ideas. At first, I wanted to do some Art Deco. Then, the simplest idea yet hit me: use Greek letters delta and beta for The Dan Ball Brand. I liked the artistic possibilities the delta brought to the table. It's a triangle, which resembles a pyramid, a mountain, or the top of an arrow that's pointing up. It's also the strongest shape. On top of all that, it might be the coolest-looking shape. Unfortunately, the Greeks just used a "B" for beta. So I decided to put the "B" inside the delta and play around with it. At first, I had some issues figuring out what kind of typeface to use for the beta, but then I decided to create my own, which is flavored by the typography Bob Peak created for his Star Trek poster designs.

Anyhoo, since my last thread sparked a debate about paper vs. tablet sketches, I've provided a PNG of sketches I created in Photoshop. Also, I wanted to make a rough design in Illustrator, just to see how the basic idea would translate. Overall, I'm not liking it. I think the delta-beta is a great way to go, but I just haven't figured out the right way to present it.

What are your impressions?