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  • Logo Critique needed for my new company

    #1
    Hi, I recently had a plan to incorporate a new company and start out on my own, i wanted to keep my company's new logo simple.

    After some sketching i arrived at this one:


    With a circle:


    It can represent three 'W's stacked side by side or Three Dimensional 'R's viewed from a Side-on angle.
    It can also represent two rivers weaving through the middle.

    Here's one of my other designs, that i have a soft corner for:


    Please let me know your thoughts about which one is better, And what can be improved further.

    Ps: Pls excuse my poor vectoring skills, Im working on it.
    Tags: None
  • #2
    Because of the nature of the icon in the first two logos, I read Red Wave instead of Weave.

    Comment

    • #3
      I don't get "weave" from the first two, the last one I get stitching from, which I suppose is a form of weaving. On the last one the baselines don't line up and the stitching could use a bit of attention to make it more apparent that it is stitching.

      You may want to reconsider the grey, you have bold and light light tones, which might make applying those logos on a variety of media difficult at times.

      What does your company do?

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      • #4
        It seems like the W might naturally lend itself to being used in the design. Have you tried any with that?

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        • #5
          The baselines not being aligned is bothering me

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          • #6
            I automatically assumed it was weave as in hair weave. It doesn't suggest fabric to me. Not sure if this red weave was your intention?

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            • #7
              Thanks for your feedback, Its really got me thinking from different perspectives.

              Originally posted by kemingMatters View Post
              I don't get "weave" from the first two, the last one I get stitching from, which I suppose is a form of weaving. On the last one the baselines don't line up and the stitching could use a bit of attention to make it more apparent that it is stitching.

              You may want to reconsider the grey, you have bold and light light tones, which might make applying those logos on a variety of media difficult at times.

              What does your company do?
              My company is involved in website design and various corporate application software.

              Originally posted by Fredonia2k View Post
              It seems like the W might naturally lend itself to being used in the design. Have you tried any with that?
              Yes i did try that, Nothing satisfactory came out of it ..

              Originally posted by Buda View Post
              I automatically assumed it was weave as in hair weave. It doesn't suggest fabric to me. Not sure if this red weave was your intention?
              No i actually meant weaving in the literal sense (to unite), Over here in India the word Weave always means weaving clothes or similar. But on the general nternational stage, As you pointed out, Its better known for African hair weaving.

              Im having Second thoughts about the name too. The last thing i want is to create wrong associations in the viewers minds.

              So what do you guys suggest?

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              • #8
                Love the first two! Really great! But what has already been mentioned is true with me as well. People read visuals first and read them best. I wasn't even aware that is was "weave" instead of "wave" until I read the first comment!

                To me, weave is more like criss cross. Try that instead maybe?

                Still love the boldness and color and font choices!

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                • #9
                  The icon makes me think this is a logo for a gas or heating company.

                  what font are you using?
                  Is this a personal logo for you?

                  Comment

                  • #10
                    I think you need to have a second look at what weaving is.. the first two you mentioned are letters side by side... reference some textiles or baskets

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                    • #11
                      Reminds me of this:

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                      • #12
                        Thanks all for your feedback..

                        I do understand that the mark doesnt quiet convey the name,

                        I looked into the weave pattern and similar imagery, but sadly i found that the weave pattern did not appear well-rounded and it was very difficult to balance, Given the loose threads at the end of the pattern.

                        I did try the thread analogy, given its narrow width i found it couldnt be applied in a 'Swoosh" sort of an effect. Many threads could be bunched up(similar to woolmark), but they add a lot of visual weight and we lose visual simplicity and modernity.

                        Hence it was a conscious decision not to use Weave elements. But im trying other concepts and will get back soon

                        Comment

                        • #13
                          Logos with woven patterns are very popular over here in the Pacific. You could have a look at Maori and Pacific weaving and even Celtic knots as inspiration.

                          Here's a local weave logo:


                          Without alluding to the criss cross pattern, I'm afraid you've just got some dangling strands of fibre. Not very weave-like.

                          Finding a balance for a subject is part of your job as a designer. You can't avoid depicting something because it's too hard.

                          Have you looked at intertwining letters together?
                          Last edited by Buda; 10-18-2012, 09:32 PM.

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                          • #14
                            I agree, I read "Red Wave" at first after naturally seeing the design on the top of the text. Other than that I like the first one the best!

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                            • #15
                              Hi Zeke and welcome to GDF!

                              We ask that all new members take a few minutes to read through important threads here and here. These will explain our rules, answer frequently asked questions and explain some of the long running jokes you'll run into.

                              Enjoy your stay.

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