Announcement Announcement Module
Collapse
No announcement yet.
Torn between two fonts Page Title Module
Move Remove Collapse
Conversation Detail Module
Collapse
  • Filter
  • Time
  • Show
Clear All
new posts

  • Torn between two fonts

    #1
    hey guys, first post here. I have a project where i must undergo various steps in order to come up with a fictitious brand and logo for said brand. My brand is an Earth-friendly t-shirt printing company. I've narrowed my choices down to two. If I could get some opinions and possible revision ideas, it would be very appreciated.

    http://d.pr/i/AdJM

  • #2
    Hi bradavis and welcome to GDF!

    We ask that all new members take a few minutes to read through important threads here and here. These will explain our rules, answer frequently asked questions and explain some of the long running jokes you'll run into.

    Enjoy your stay.

    Comment


    • #3
      I prefer the one on the right because the type can work without the icon. If you took the icon off the left one, you have this awkward warping for no apparent reason. The one on the right will also work as a stacked or horizontal version.

      Comment


      • #4
        I prefer the one on the right. You're using the implied movement of the tree to reinforce 'leaning,' and on the left hand treatment the circle pressing down on the type works against that by introducing an added type of movement, IMO.

        Comment


        • #5
          I think perhaps you could use the type on the left but without the curve on "Leaning Tree" and move it to the position on the second one.

          Comment


          • #6
            I like the mark, but not the typeface.

            The mark is clean and classy, but the type looks like it was hurriedly drawn with a felt-tipped pen, which doesn't match the clean lines of the mark at all. I assume that you're going for the homemade look, which is fine, but the typography looks sloppy and lacking in craftsmanship — at least to me.

            If you really do like the typeface, how about just drawing it yourself instead of using a pre-existing font? I mean, if it's supposed to look handmade and a bit unrefined, get out a Sharpie marker and draw your own letters or, at, least change some of the letters, like the E, so that they're not all the same.

            As for the arrangement of type, I like the one on the right better, unless you're going for that hippyish 1960s look, in which case the one on the left might work best.

            One thing I'd do with the one on the right, however, is extend the type on the second line so that it justified with the line above it. I'd also move it up a bit closer to the line above it. For that second line, you could also go with a clean, bolder, more business-like sans-serif, which would tie in the typography with the clean lines of the mark a bit better.

            Comment


            • #7
              Like <b> I like the mark more than the typeface. I don't think eco friendly needs to denote home made or child like.

              It would be more credible and useful to be an eco company that still promises great, professional results.

              I'd be tempted to use an italicized font to hone in on the leaning. Too obvious?

              Comment


              • #8
                thanks for your words people, I unfortunately am not able to change my fonts (my post says "torn between two fonts" it should have said "torn between two designs" dumb on my part). But the critique for this aspect of font has been written in stone for my assignment; for future updates of this logo I think I will alter the font however. Also thank you for the choices for which design I should take, I agree that the warped text wouldn't fair well as a stand alone text, therefore I think I'll go with the right one!

                Comment

                Google search Google search Module
                Collapse
                Latest Topics Latest Topics Module
                Collapse
                All Creative World Network All Creative World Network Module
                Collapse
                WebMediaBrands
                Mediabistro | SemanticWeb | Inside Network
                Jobs | Education | Research | Events | News
                Advertise | Terms of Use | Privacy Policy
                Copyright WebMediaBrands Inc. All rights reserved.
                Working...
                X