Announcement Announcement Module
Collapse
No announcement yet.
Critiques for logo Page Title Module
Move Remove Collapse
Conversation Detail Module
Collapse
  • Page of 1
  • Filter
  • Time
  • Show
Clear All
new posts

  • Critiques for logo

    #1
    Hello - I am a beginner designer, and am working on a new logo. I work for the Alumnae Association at a college, and this logo will be used in any communication pieces for the class of 1964.

    Something is a bit off, there's a lot of color and I need to make it pop less. Any thoughts on making it look more balanced? Or any other critiques to make the design look more professional? The text cannot change, and they really liked having the huge "RED" text in there, and having the "reach out and re-connect" underneath "for '64". Also, their class color is red, so that needs to stay as the primary color, but other colors can be incorporated in a non-distracting way can work.

    Any thoughts are much appreciated. Thank you!!

    Tags: None
  • #2
    Welcome swells!

    We ask all new members to have a read through these important threads with our rules and FAQs. We hope you enjoy your stay!!

    Comment

    • #3
      It looks like you have a couple shades of red in the cone, it should be one shape.

      You also have two different sans-serif fonts, the style of each clash as helvetica is a bit more organic than futura yet they are a little to similar to work in the same thought.

      Comment

      • #4
        Sloppy linework on the cone. What Kem said, should be one shape in red. Looks like you have a curved line and 2 straight lines, not connected and not closed.
        Is that supposed to be one of those cheerleader cones? Might want to have a look at one to get your perspective closer.

        Comment

        • #5
          I think the right side has too much weight to it. You could move the words under roar over and make them look like they are coming out of the cone like the first word. That will make more sense.

          Comment

          • #6
            If it is a cheerleader cone, they aren't rounded at the small end. They're open so you could yell through them.

            Comment

            • #7
              Thank you for your comments - I am making changes right now!

              Comment

              • #8
                Image edits - I changed the fonts to all be the same, moved the cone over (so that there's more of a focus on the text). Any other thoughts?

                And thank you so much for all the critiques!! So helpful.

                Comment

                • #9
                  The cone, doesn't look like a cone anymore, I don't think it's one of those shapes you can crop and retain it's identifiable features, there isn't enough of them.

                  SIDE: Is it just me or does the screened block look a lot like the missing font highlight?

                  Comment

                  • #10
                    Originally posted by kemingMatters View Post
                    The cone, doesn't look like a cone anymore, I don't think it's one of those shapes you can crop and retain it's identifiable features, there isn't enough of them.

                    SIDE: Is it just me or does the screened block look a lot like the missing font highlight?
                    I just feel like with the entire cone in there, the eye wanders to both the cone and text, instead of just focusing on the text (the important part of the logo). I'll try putting in the entire cone but make the cone smaller.

                    By screened block, do you mean the "reach out and re-connect" text?

                    Comment

                    • #11
                      Originally posted by swells View Post
                      Hello - I am a beginner designer, and am working on a new logo.
                      How do you plan to use this logo on all your materials with one side cropped the way you have shown it? And does it work in black and white (no grey scale) only? A logo needs to work on any medium; e.g: etched on a pen, embroidered on a hat, printed in a newspaper, etc.

                      Comment

                      • #12
                        Good question! I'm almost positive that it will be for print only, and will always be printed in color. It might sometimes also be posted on our website (or the class of 1964 website). I'll ask to make sure! What changes though would you suggest if it needed to be printed in black and white? I might make the color block behind "reach out and re-connect" white and add a red border, but other than that, I think it'd work for b/w.

                        If it was etched on a pen/embroidered on a hat, the "reach out..." text would probably be too small to read. I think we'd work with the class to cut down on the text if it came to that. Do you have other suggestions?

                        Thank you!

                        Comment

                        • #13
                          I don't know of any school, outside of preschool, that would write the word 'Red' in white on a red megaphone. A college would likely either have their mascot or their logo. The shape of a megaphone is designed to increase the sound as it exits the megaphone. That being said, you should indicate in some way that ROAR, is coming out of the megaphone loudly. Right now, it's just a word at an angle that is disconnected from the word 'Red' that it goes with. If you are going to leave the word RED in their, then I don't think you should have it straight on the X axis. It would at least need to be at the same angle (preferably with proper perspective) as the megaphone.

                          What software are you using? I'm wondering if you are designing based on your software abilities rather than your ideas. Have you sketched anything on paper?

                          Comment

                          • #14
                            It's true, I am designing a bit based on my abilities, which I'm trying not to let hinder with my ideas. I'm using Illustrator at the moment.

                            I'm actually working on having the text at an angle w/ the megaphone right now! Good idea though to sketch on paper, I will def do that.

                            Comment

                            • #15
                              and also the word "red" is in the megaphone because each class at my college has a color associated with it, for '64 it's the color red.

                              this logo is different from the college logo/mascott, it's a logo to be used on mostly print communication pieces for the class of '64 only.

                              Comment

                              Google search Google search Module
                              Collapse
                              Latest Topics Latest Topics Module
                              Collapse
                              See more
                              All Creative World Network All Creative World Network Module
                              Collapse
                              WebMediaBrands
                              Mediabistro | SemanticWeb | Inside Network
                              Jobs | Education | Research | Events | News
                              Advertise | Terms of Use | Privacy Policy
                              Copyright WebMediaBrands Inc. All rights reserved.
                              Working...
                              X