I don't like using two different yet similar sans serif typefaces in the same document. The headline and subhead are close enough that they could be the same typeface.

Did you mean the Name and "Three Step Process"? Because they are the same typeface.

No they aren't.
Look at the small a.

One of the things to be aware of when using a 'logo' on a resume is that someone may misconstrue it as a freelance side business thing. Even with a sales rep type person; there are such things as freelance sales reps (often called Brokers).

If your buddy's resume is going to be among other corporate resumes, online for instance in a 'meet our staff' type thing, the head office isn't going to like, and most likely won't approve, him having a personal logo on his corporate resume. Branding standards must be followed.

Yes. Weird. They look like different typefaces. Of course, I pretty much hate Futura so I admit I'm not that familiar with all its variants so...

Woops, you're right PD, I'm being stupid and forgot I changed the heading while experimenting.

And there is nothing prohibiting Brady from having his own branding within' the company as long as it doesn't use the company's branding unless it is issued.

Three-step is a compound adjective that modifies the word plan, by the way, so it needs a hyphen between the modifiers, as in Three-Step Plan.

I'm just a little confused. You said you were asked to design a resume, but what you've shown isn't a resume. That leaves me unable to critique this from a functional standpoint since I don't know enough about the context.

Just critiquing the looks of the whole thing, however, I like it. I like all the lines having one weight and the overal tonal value of the type being very even — that is until you get down to the tiny body copy where it's noticeably grayer that the type above it. If it were me, I might beef up the weight of the body copy a bit and play with the leading to make it the same visual weight as the headlines. And speaking of tiny type, what's the point size you're using? It seems too small.

Everything is carefully justified and/or centered until you get down to the body copy, when for no apparent reason, you shift to flush left, ragged right. You might want to try justifying the body copy to avoid the inconsistency. You also need a better way of identifying the individual paragraphs — either a first-line indent or a blank line.

I don't think the slab face matches the more modern character of the Futura, and as a result their different personalities aren't especially compatible.

Like I said, though, I do like the overall look.

over all its clean, i like that. However im not too big of a fan of having three different typefaces (thats just personal though)

for the rest of it i have to agree with b, you have this really clean sans serif font all the way till you get to the sub-head then you have a slab serif, its just not sitting too well with me.

Thanks guys, I was honestly expecting to get reamed for the initials in a circle (though I have a reasoning for it.)

Cosmo, Futura was never a go to typeface for me either, but it works with what I was trying to accomplish.

As far as the type treatment, should I stick with all sans serifs, and maybe leave the type choices at two and use a different weight of one or the other?

i was going to mention something about the stroke around the initials, but decided not to. I feel like it adds to the layout in this sense though.

Not sure where you are located, but I'd find it very surprising if "big retailer" didn't force your buddy to conform to their brand guidelines and branding for everything, even internal documentation.

The "Three Step Program" font is too similar to Futura but dissimilar enough to look accidental.

Kerning, the company doesn't enforce any strict policies when it comes to an individuals resume within' the company. They do post jobs online internally and have forms that you filled in and were sent to the manager's inbox, but that is the only thing they one must conform to when it comes to documentation. The management (at least for our district when I worked there) encouraged uniqueness to a point (couldn't wear whatever you wanted too). As long as it didn't effect the customer's perception it was generally okay.

And were you saying I should change or keep the Franklin Gothic for the Heading?

Sure not with resumés, but with any other collateral your buddy may be producing and using as tools for his job (I only came to that conclusion because the piece you've chosen to share looks more like a training slide than a resumé).

Ditch the franklin, look at all the characters, they look fairly similar and then... BLAMMO! an "a" with a counter makes it look like a mistake. Three fonts (not including the logo) on such a small piece is a little too much also.

Thanking for the advice. With that being said, should I change the body copy to a serif typeface then?

I can't really see the body copy on what you posted, so I can't really say.

Rule of thumb: If it's intended to be viewed on screen, go sans, as they are typically easier to read on screen; if it's intended to be printed, go serif, as they typically easier to read when printed. again it's a rule of thumb, if using one or the other negatively effects the tone of the piece toss this guideline to the wayside.