Announcement Announcement Module
Collapse
No announcement yet.
Vespa Ad Page Title Module
Move Remove Collapse
Conversation Detail Module
Collapse
  • Page of 2
  • Filter
  • Time
  • Show
Clear All
new posts

  • Vespa Ad

    #1
    This was an assignment for one of my classes.
    The assignment was to design an ad for a vehicle that could be put in a magazine. We picked the vehicle, it could be a real one or a fictional one.

    This was my solution.



    Thoughts? Critique? I'm a little nervous, this is my first one on here. ^_^
    Thanks!
    Tags: None
  • #2
    Holy safety margins! No client would be happy if their logo got trimmed. Bump it towards the centre about 5mm or even 10mm.

    Using white space is one thing, but knowing how to use is another.

    I'm not really keen on using title case on anything that isn't a title. That Is When Every Word Starts With A Capital Letter.

    A guiding concept should show through image and design. Whether you're highlighting the fact that the product is rare, good looking or fast, something about the ad (aside from the written description) should also suggest the concept.

    Comment

    • #3
      I'd lose the repeating scooters in the background and just go with white.

      Comment

      • #4
        I agree with Buda about the title case. If that's a tagline, separate it from the body copy.

        I'd also prefer body copy that isn't completely bolded and italicized. If you need it to stand out more or be more readable, find another solution. There's a lot more room that text could fill without being over-powering.

        The line under the product name suggests great gas mileage, but the body copy focuses on speed. I would choose one aspect to focus on. If you're asked why you only choose one point, explain that the other features could be the focus of future ads.

        Also, if this is a spread in a magazine (rather than a one-page ad), be mindful of where the fold will be.

        My two cents.
        "Do you want my leftover bacon?" Said no one ever.

        Comment

        • #5
          heres my three cents.

          with your type you are using for the body copy, that leading needs some serious attention. I also feel like its a little too close to the bike, i would pull it away a little bit (personal preference) and of course as buda said, watch your margins!

          the bikes in the background are a little distracting too.

          but my main concern is with that body text.

          Comment

          • #6
            Holy safety margins!
            Buda you crack me up

            Comment

            • #7
              Vespas are considered classics. And nothing about this advert screams "classic". It's a bit too modern and doesn't portray the persona of a Vespa.

              It needs to be more classic looking.

              Comment

              • #8
                Depends on where the student lives.
                Around parts of the US, Vespas are considered more 'ironic' than classic. They appeal to a certain demographic that isn't so much into the 'classic' as they are the perceived socially conscious.

                Comment

                • #9
                  The style of the ad depends on who you are trying to market to. A Vespa ad in a mens magazine is going to be a lot different than a Vespa ad in a travel magazine. Think about who this ad is supposed to be targeting and what attracts that type of person.

                  Comment

                  • #10
                    In addition to what has been said, some images just cannot be flipped, I believe this is one of them. If I remember correctly the newer model vespas have a single-sided fork which is consistently located on the left side of the scooter, giving the right side an unobstructed view of the rim. Also the badging is backwards now...

                    Comment

                    • #11
                      The point of italics is to emphasize one bit of info so it stands out within a block of text. Italicizing everything is counterproductive: nothing ends up standing out, you just make your text harder to read. I also agree that the text is far too close to the scooter, and I'd lose the background ghosted images as they're distracting and add nothing but clutter to the design.

                      Comment

                      • #12
                        Originally posted by Buda View Post
                        Holy safety margins!
                        My question is, are bleeds, safe areas, and margins even TAUGHT these days? I really don't think so. These kids are paying huge bucks for a degree in Graphic Design but end up knowing nothing about print design. It's sad.

                        Comment

                        • #13
                          They may be taught as words but not in practice.
                          I get many files every week without bleeds. Or text running through areas where banner stitching goes (safe areas are different for different processes).

                          A lot of times in college, it's all about the concept, not the mechanics. Which is wrong.

                          That flipping thing is classic. I saw that on a billboard once. Someone in a stock image wasn't facing the right way to work with the text, so the designer flopped the photo. Not noticing that it made all the text on the sweatshirt logo backwards. It was taken down before I got a picture of it. Another large amount of money lost by a designer. Probably out of pocket.

                          Comment

                          • #14
                            Originally posted by Designia View Post
                            My question is, are bleeds, safe areas, and margins even TAUGHT these days? I really don't think so. These kids are paying huge bucks for a degree in Graphic Design but end up knowing nothing about print design. It's sad.
                            If they are, I don't think their purposes are explained well, if at all. But then again your average graphic design program seems to focus more on the software, at least thats how they advertise the programs in course descriptions.

                            "Learn Dreamweaver!" instead of "Learn how to create a website using HTML and CSS from concept to completion" - sorry best example I could come up with at the moment

                            Comment

                            • #15
                              Originally posted by Designia View Post
                              My question is, are bleeds, safe areas, and margins even TAUGHT these days?
                              Good question Designia! I swear they're not. Our design intern had NO idea about bleeds or margins. Lucky for him he had an internship.

                              Comment

                              1 2 Next
                              Google search Google search Module
                              Collapse
                              Latest Topics Latest Topics Module
                              Collapse
                              • tradebishop's Avatar
                                tradebishop
                                Today, 05:10 AM
                                Commented to Wo kann man schnell Logodesign lernen?
                                I wish I would have payed attention to the six years of German classes I took.
                              • Buda's Avatar
                                Buda
                                Today, 04:58 AM
                                Commented to Client wants something silly.
                                KW, you are so wise.
                              • <b>'s Avatar
                                <b>
                                Today, 04:42 AM
                                Commented to Username Ideas?
                                After 12 months of contemplation, I'm glad that you decided. Welcome to the forum. There are some pretty good people here.

                                As for picking my user name, I had just been editing an HTML file,...
                              • joe23st's Avatar
                                joe23st
                                Today, 03:46 AM
                                Commented to Critique of business card
                                Moo's cards are printed on HP indigos. Definitely a step up from "common" copier-based digital printing, and on the upper tier of digital printing, but if you could go for traditional offset...
                              • KitchWitch's Avatar
                                KitchWitch
                                Today, 03:39 AM
                                Commented to Client wants something silly.
                                You can easily reply, "Hey Some Guy - This will be no problem at all. However, I was conducting research on your company and noticed that all of the web pages specifically note that the club is not...
                              • erikdotjpeg's Avatar
                                erikdotjpeg
                                Today, 02:31 AM
                                Commented to Need vehicle wrap resources
                                Thanks for your input. Definitely a good point about you get what you pay for. Just was curious what was out there. I do agree making things from scratch is a safe bet and will work much better because...
                              • garricks's Avatar
                                garricks
                                Today, 12:38 AM
                                Commented to Copy/Paste-in-place isn't quite right
                                Good luck Bladez. If you do figure it out please let us know!
                              • garricks's Avatar
                                garricks
                                Today, 12:30 AM
                                Commented to Client wants something silly.
                                Buda edited it for you.

                                Like the forum FAQ says, you have a very limited amount of time to edit your posts, 15 minutes to an hour, depending on when the servers cycle.
                              See more
                              All Creative World Network All Creative World Network Module
                              Collapse
                               
                              home | site map | advertising/sponsorships | about us | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions about | terms of use | privacy policy | Copyright © 2013 Mediabistro Inc. Mediabistro Inc. call (212) 389-2000 or email us
                              Working...
                              X