This is for a company that trains and breeds thoroughbread horses. They are looking for a company identity and I tried to hit several styles so that there were several options. Please hit me up with some feedback. Thanks.
But now that I´m looking better, i think you need to work on the horse shape some, the back of teh neck is like a curve and look strange, but meybe it´s me. try to make it with some hair, because the horses has some hair at teh back of the neck. hope you undestand my point, and my english too. see ya amigo, good luck with the caballo.
Number 3 is the one I'm immediately drawn to. I do agree that you need to work on the thickness of the neck on the horse image. It looks a little distorted and cartoony right now. One other thing to consider is possible placement of the logo on stationery and other items - you may want to flip the direction the horse is "looking" as most people read left to right and this image directs the viewers eyes immediately to the left - and you create a bit of a visual conflict for your viewer.
number 3 is awesome, the other ones I think the tracking on type is stretching to such a limit the Font Abuse Police will be knocking on your door. If your going to stretch 'farms' stretch it under one word...'crest'
2 and 3 are the best I think. I like where you are heading with this. I'm really fond of your color scheme you have chosen as well. I am leaning more towards #2 for the overall design, I think its nice and well balanced.
Then again - #3 is simple, and clear. Shoot I can't decide!
#'s 2 and 3 are the ones I would continue on if I were you
Thanks a TON for the feedback. I actually used an image of a horse to get the outline I used for the logo. Here's the pic. The only problem is I don't really see how I could change it since it's what a horse actually looks like... any tips?
The problem is that picture of a horse. I grew up on a farm and in all my life I've never seen such a weird looking horse. It almost looks like that one has been starved or is just some different breed I've never seen. You might want to look at a different reference photos. For example.
I suppose you could make up briefs to design from, but nothing is going to replace designing a logo for a real client. Even that varies a lot. I've had clients very involved in the creation of it, some...
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