Here's one of three or four business cards I did since my last post.

He said "I want it to look powerful and big. I want it a little bit modern looking but also a little bit classic (Ech.). This electro therapy is truly the future of fitness, so I need something on the card that's clean and represents physical perfection."


Heh. Alright. Powerful and Big. Of course I had a few sketches and a bunch of pages of brainstorming, but I've abridged it for here. I came up with trains and airplanes for powerful. I came up with the world and oceans for big. Eventually I deduced that planes and trains are powerful because they're made of something solid: metal. I decided chrome is almost metal and looks way cooler than normal metal. Okay, chrome. No wait, brushed chrome. Plus, that's kind of trendy and modern. Done.

Ocean. Big. Dark blue. Done. Dark blue and chrome. Big and powerful.

I used the curves to suggest the absense of boundaries, growth, expanse. They're bent and "made out of metal," suggesting incredible strength, while the curve is even and gentle, representing crontrol and ability. Eventually i decided, when looking through a history book my mom gave me forever ago, that roman and greek sculpture represents physical perfection. Scuplted physical flawlessness. OH! It's also that classical addition i was looking for.


I think I might have liked to have used a serif somewhere. The typography doesn't quite hit the mark, IMO (I'm still learning). The text on the back also feels kind of dropped in and unfinished. MSpaint style. However, I did get an email saying, basically, that they loved it.

Let me know what you think.


Thanks