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  • Business Card Crit

    Please comment. I personally am not thrilled with the letter spacing on the street address. still working on that.

    How bout the background screened back "Floss"? loose it? Keep it?

    Sorry about the small size and the somewhat blurry copy. Also, the radius at the upper right and left would be die cut.

    Basic web address on back.
    Attached Files
    all other forms of advertising that fall out of that realm, missed the short bus to design school. - d-frag

  • #2
    have you thought about just black and white? Or a gray with a hint of colour in it. Are you cutting the corners where that dark blue is? I think that would look swell, if not those two dark arrows on adjescent corners draw my eye away from the rest of the card.
    match in the gas tank, boom boom

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    • #3
      Originally posted by INDY GS
      Also, the radius at the upper right and left would be die cut.
      ^ The corners will be die cut

      Started out B&W, client wants the color. I can go either way as long as it has high contrast.
      all other forms of advertising that fall out of that realm, missed the short bus to design school. - d-frag

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      • #4
        i don't know that i'd full justify the street addy. Esp. since nothing else is. and the ph # just seems to be floating there. I see the grid, but that's a lot of white space around it. I like the die-cut idea.
        I don't see the screen b/g. maybe it's just the jpg.

        there's my .02
        Me Blog, ya scurvy dog----> http://dreamindex.blogspot.com
        click the monkey... you know you want to... <updated 11/26!!

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        • #5
          1. the background 'floss' is fine. 2. fix the spacing on the address, its horrible to read. Have it right justified 3. is that thin line supposed to cut across the 'erin evans' text?
          I work while you are all asleep...

          Comment


          • #6
            Originally posted by cjoe
            1. the background 'floss' is fine. 2. fix the spacing on the address, its horrible to read. Have it right justified 3. is that thin line supposed to cut across the 'erin evans' text?

            The line does cut thru the erin evans, see the logo crit we went thru last week to see a large version. At this cruddy resolution that I loaded here, it shows bad, in the printed proofs it shows really well, plus this copy is smaller than it will actually be.

            Thanks for the confirmation that the address looked bad justified like that.

            I will try some other treatments for that and see how it looks.

            Thanks!
            all other forms of advertising that fall out of that realm, missed the short bus to design school. - d-frag

            Comment


            • #7
              Is the corner die-cutting adding a large expense?

              Comment


              • #8
                It does add expense, fortunately, on this project expense is really not a huge issue. Usually this is not the case, clients care only about cost and not design.

                I hope she buys into the idea. It will really add something to the piece.
                all other forms of advertising that fall out of that realm, missed the short bus to design school. - d-frag

                Comment


                • #9
                  Originally posted by INDY GS
                  It does add expense, fortunately, on this project expense is really not a huge issue. Usually this is not the case, clients care only about cost and not design.

                  I hope she buys into the idea. It will really add something to the piece.
                  it's so true
                  I work while you are all asleep...

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                  • #10
                    It looks to me like the text isn't lined up with anything. The doctor's name, address & phone number look to be just floating in space. I know they are lined up with something however they are too spaced out. I would group them together, unbold the address and fix the justification.

                    Comment


                    • #11
                      I think that the die-cut will make a great difference.
                      I would move down "Membership Fellowship Certified" down so that it is as far from the bottom as it is from the side.
                      Also maybe try using the "Family Dentistry" serif font for the contact info and degree information.
                      match in the gas tank, boom boom

                      Comment


                      • #12
                        I like it! However, I would take all the text on the right and group it together towards the bottom right of the card a bit more; that way the phone number won't look so "lonely" just haning out there.

                        As well, having "erin evans, dds" and "erin evans, DDS" seems a bit redundant and doesn't allow the erin evans, dds with the logo to stand out enough, imho.
                        While the rest of the species is descended from apes, redheads are descended from cats. --Mark Twain

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