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  • New Logo Design

    Background: This client hired me to design a Brochure, and some other items for him. After the first round of proofs he decided to add more work to the project. He wants his logo tweaked, a website etc.

    The existing logo is poorly drawn, Does not reproduce well in B&W, but has a strong sentimental value to my client. The stylized C is how his family dairy farm used it way back in the day. So that C has to maintain a similar style.

    Here is the existing logo:



    Here is the first rough after several sketches. Trying to maintain the swooping C, but to evolve it. Client would also like to maintain the sillouette of the house, so i cleaned it up and made it less of the focus.
    Attached Files
    all other forms of advertising that fall out of that realm, missed the short bus to design school. - d-frag

  • #2
    also I dislike the negative space on the new C and the house. Any suggestions how to fix it would be appreciated.
    all other forms of advertising that fall out of that realm, missed the short bus to design school. - d-frag

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    • #3
      It is much much better than the original one. I still think it could be way better though. The curve of the "C" is a little ackward, it doesn't have a smooth curve. It looks like you've tilted the C back a little too which makes it off kilter. Also the curve going through the letters doesn't work IMO. Have you tried sitting the letters on top of the curve? It will also fill the huge gap inside the C. Try making this logo work without using gradients also. Keep us updated.

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      • #4
        Here's my crude rendering of an idea about placement. Thought it'd be easier to show than say.
        Attached Files

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        • #5
          I too thought it would be easier to show my idea than to explain it:
          Attached Files
          Official lunchboxbrain blog

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          • #6
            I don't think it's a good idea to use the gradient in the logo... especially for a home exteriors company, which usually has a goal of showing strength. I think keith's sketch would be a better way to go.

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            • #7
              Thanks for the insightful comments, By no means was this a final logo, I hand drew the thing and then cleaned it up.

              I am a bit concerned letting the letters rise, afraid it will look too Coors beer.

              As far as the gradient goes, I added that last minute, I would actually like to just lose the house and stay with logotype, as the c will be so stylized anyway.

              I will post some of my sketches and further concepts later, when I can spend some time scanning in my sketch pad.
              all other forms of advertising that fall out of that realm, missed the short bus to design school. - d-frag

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              • #8
                For kicks, I would just try pitching them the idea with the Coors Light logo
                www.greenthumbcreative.com

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                • #9
                  The thing is, they would probobly think it was a great idea, and see nothing wrong in using the Coors Light Logo.
                  all other forms of advertising that fall out of that realm, missed the short bus to design school. - d-frag

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                  • #10
                    haha niiiicccee

                    i don't think it would look to much like the coors logo if you let the letters rise.. theirs is in a thick script font, and you wouldn't be going that direction, especially with some kind of home imagery. of course, I may change my mind if I see it actually done, so who knows

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                    • #11
                      Yeah plus the coors is a cursive font and the C doesn't underline the logo.

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                      • #12
                        i think you should just adopt keiths rendering as is.
                        I work while you are all asleep...

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                        • #13
                          keith is that paint you are using for your renderings? thats great stuff!
                          Steeler Born, Steeler Bred And When I Die I'll be Steeler Dead!

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                          • #14
                            Cjoe, I think so too, it's genius no one has a logo like that, lol.
                            Haha Gary, no it was just a round paintbrush in Photoshop.

                            Comment


                            • #15
                              Hey

                              the last one is much better,

                              i think you need to get rid off the highlights on the

                              main title and leave it all black,

                              also avoid "small spaces" between the curve and the letters,

                              Such as between the curve and the s,

                              the sub title is good, and i think you should try another simple font,

                              Something who got no circled corners, so it'll work better as a "base" to

                              the logo.

                              good luck !
                              JUNKYARD7

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