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  • The right typography

    Hi guys!

    I'm a designer student from the Netherlands and this semester we are creating an offline magazine so that means that we need to print it.
    Well the question is, I find it really hard to choose the right typography for bread text. Do you guys have any advice? or any suggestions?

    I got an CC license so I got access to TypeKit.

    Already thanks!!! :-)

  • #2
    Hi Maarten and welcome to GDF.

    What is bread text?

    We ask all new members to read very important links here and here. These explain the rules, how the forum runs and a few inside jokes. No, you haven't done anything wrong, we ask every new member to read them. Your first few posts will be moderated, so don't panic if they don't show up immediately. Enjoy your stay.
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    • #3
      My guess is a translation issue.
      Body copy maybe?

      The typography is design dependent. If you are designing a magazine for children, the typefaces used are going to be different from a magazine for adults.

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      • #4
        Originally posted by Maarten View Post
        ...the right typography for bread text. Do you guys have any advice? or any suggestions?
        I don't know what "bread text" is, but like PrintDriver said, I'll assume you meant body text or body copy.

        The main consideration in choosing a typeface for long blocks of text is readability. It needs to be a typeface designed to be used as body copy. It also needs to be the right point size with the right amount of leading to make it easy for the intended audience to read for longer periods of time. Good body type usually has a neutral quality to it. By that, I mean that its main purpose, in most cases, is to be read and to not interfere with the rest of the design.

        Beyond that, it's a matter of choosing a typeface that has the right emotional quality and matches the personality of the publication. For example, a traditional serif typeface might, but not always, impart a quality of tradition and friendliness. A geometric sans-serif, on the other hand, might be used for something more contemporary or businesslike.

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        • #5
          Ow I'm really sorry, Bread text (in dutch: Brood tekst) is a regular word. it means indeed body text. the magazine is for adults so I was thinking about Calibi or Roboto.

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          • #6
            Either Calibri or Roboto could work. It mostly depends on which best fits the personality of your publication. Roboto has a harder look, while Calibri is softer with its slightly rounded corners.

            Personally, I tend to stay away from typefaces that come with Windows or Mac operating systems, like Calibri. It's not that they're bad typefaces -- it's just that they become rather commonplace since they're used so often. This is just a quirk of mine, though.

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            • #7
              With body text, one tends to want use a simple serif for easier reading. Like B and PrintDriver have said, who is reading the magazine and even the genre of the content will dictate the typeface. I used to work for a magazine / journal who used Joanna for their body copy. Their content was definitely for an adult audience, looking to learn more about their profession.

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              • #8
                Hello Maarten, what kind of audience are you targeting and what's your niche?

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                • #9
                  Hi Pasteris and welcome to GDF.

                  We ask all new members to read very important links here and here. These explain the rules, how the forum runs and a few inside jokes. No, you haven't done anything wrong, we ask every new member to read them. Your first few posts will be moderated, so don't panic if they don't show up immediately. Enjoy your stay.
                  Shop smart. Shop S-Mart.

                  Comment

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