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  • 250+500 web ad

    Hi

    quite new at this, but I need to make a crisp 250x500 web ad set under 100kB.
    I have tried using PS, AI and InD, even sketch, but the ad ends up beeing either oversized or full of noise.


    Any presets or app tips?

    /Wr


  • #2
    I am using PhotoShop and the images outcome is perfect. Try it once again it will work for you also...

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    • #3
      Hi Murial and welcome to GDF.

      We ask all new members to read very important links here and here. These explain the rules, how the forum runs and a few inside jokes. No, you haven't done anything wrong, we ask every new member to read them. Your first few posts will be moderated, so don't panic if they don't show up immediately. Enjoy your stay.
      Shop smart. Shop S-Mart.

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      • #4
        Originally posted by Murial View Post
        Hi

        quite new at this, but I need to make a crisp 250x500 web ad set under 100kB.
        I have tried using PS, AI and InD, even sketch, but the ad ends up beeing either oversized or full of noise.

        Any presets or app tips?
        Whether Photoshop, Illustrator or InDesign, the ad is converted into 250x500 pixels, so you might as well build it in Photoshop. The trick is getting it to compress down as a JPEG or PNG to under 100 kilobytes. The data in complex imagery, like photos, can't compress as efficiently as solid colors, so squeezing them down to an acceptable size requires tossing out so much information from the image that the quality suffers to unacceptable levels. Solid, flat colors and shapes compress much more efficiently and, consequently, retain more of their original quality.

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        • #5
          There's a lot of info you''re missing for banner ads. Even from above. What info do you have now?

          I do this at work now. Sometimes I get to animate things w/javascript even.

          Usually any HTML ad has been 200k or under. Stop working for a cheap skate (it can be done, but that's weaksauce ) Especially if you haven't done it before. There are things to learn. (No I'm not giving you our proprietary shit)
          Last edited by John G; 12-17-2016, 12:07 AM.

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