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  • SEO tips

    Not strictly web design but some tips I have just wrote for effective SEO.

    I hope it has a home here

    SEO (Search Engine Optimisation) is not an exact science, it’s a combination of many different variables which may or may not determine where your website is ranked. Most search engines have different criteria for effective ranking, but on the whole, the following tips can improve ranking and placement throughout them all. Do not be fooled by companies that say they can guarantee a number 1 placement for any keyword, they can’t guarantee anything!

    1. Effective Meta Keywords, Key phrases and Description: So you all know this, right? It is actually said amongst the SEO community that keywords and phrases do not matter so much to bots and spiders, even with this said, if it relates to the content on your site, then the bots/spiders will pick this up and could improve ranking. Research is paramount on your keywords, there is no point in competing with major brands and/or companies which are well established on the net. They will always rank higher when you’re first starting out. Think locally! If I wanted a graphic designer in my home county of Dorset I would normally type in “Graphic Designer in Dorset”

    Keep your Keywords between 70 and 100 words, less is more and would shine favourably on the bots/spiders. As said before, try and make these as relative to the content on your landing page as possible (I will go into content later.) At any point, do not spam your keywords as this could get you banned from being listed on search engines.

    Keep your meta description short and sweet but as relative to the keywords and content as possible for exactly the same reasons as above.

    2. Content, Content and more Content: The more content on your site the better, for the landing page try and keep it somewhat relative to the keywords and Description, and again, do not spam keywords in your content as your site might get rejected from the listings
    (This is very bad!!)

    3. Title: You can put keywords in your title e.g. “Graphic Design|Dorset|Blank Designs” This is a proven effective method for visibility and to improve your listing. I once just changed the title tag to a two word key phrase which wasn’t showing up anywhere on Google with 578,000 results and the following day I had hit the number one spot! The main point is to keep this short, around the 50 – 100 character mark.

    4. URL: Try and get a main keyword in the URL, rather than index.asp/html/php (whichever extension you are using) try QualityDesigns.asp/html/php as your landing page, the Bots/Spiders love this!

    5. Anchor Text: Anchor text some of your main keywords in the content and link to content that is similar, there is no point in linking to content that doesn’t even resemble the content of your keyword. For those that do not know what anchor text is, it’s the <a href=”linked site”>keyword here</a> you might want to add a target path so it opens in a new window and doesn’t link people away from your site, so it would look like this, <a href=”linked site” target=”blank”>keyword here</a>

    Again, do not spam these!

    6. Alt tags: Add an alt tag to images using main keywords, this too will improve placement on search engines. <img src=”imagename.gif” alt=”keyword”>

    7. Site Maps: Create a Sitemap for your site linking to the main pages and don’t forget to link back from these pages to your landing page, this will help the bots scan every page of your site through the links and improve visibility of the content on other pages of your site.

    8. Back Links: Possibly the quickest way to become visible on search engines is Back Linking, this is where you link to a site and they link back. When you’re first starting out you will find it hard to get someone to link to you as your page rank will be 0, and try not to link to sites with a ranking of less than 3, this ranking system is your importance to the web. Also try and find sites relative to your content in some way. Please, please, please do not use link farms, these are useless and could get your site banned from showing on search engines. If you’re struggling for creative ideas on where and how to back link then try writing an informed article on a popular guest blog, linking resources from your site or maybe consider paying for a link, this could be a risky move though! I have never paid for a link and can normally get a site listed within 24-48 hours. If you have designed sites for customers then the link to your site that you put at the bottom of the design will help, you could have a hidden links html file with just good quality links in which is linked from a pixel on your site.

    9. <H1> <H2> <H3> <U> <B> Tags: Basic HTML tags can help too, Bold a few keywords out in your content, add some to header tags, underline some but do not compromise your design (didn’t really need to say that as most of you are graphic/web designers)

    10. Good coding: Make sure you site is coded right and everything is in the right place or this could compromise your SEO as it may confuse the Bots/Spiders that scan your site.

    SEO is a complex but fun art, there is nothing I love more than raging war on competitors and then giving them some banter at exhibitions. The most important thing with SEO Is to experiment with it and come up with unique idea to boost your site (and never reveal them to anybody) The tips above are commonly known in the SEO world and all I have done is to push these ideas out to you for yourselves to give it a go.
    Another avenue you might want to explore is PPC (Pay Per Click) but you really need to read up on this and learn all the tricks as you could get stung bad and be out of pocket, I might write something on this a bit later.
    I hope this is useful to some and good luck!
    If anyone has anything to add then please do.

  • #2
    Great tips, thanks for sharing!
    | Valerie |
    "Make sure the fortune that you seek is the fortune that you need"
    -Ben Harper

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    • #3
      Thanks punked!! Looks great
      _______________________________________
      Hello... My name is Kittie and I'm a Font-a-holic.

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      • #4
        you need to add elbow grease! You can get all the inbound links you want and if you just sit back and watch, google will eventually let you slip. Same goes for content. googles newest trend is that it checks for site growth. If you don't have new links commng in all the time and you're not blogging or publishing articles on your site, you'll start to slip.

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        • #5
          In light of many people stuffing their keyword list many modern day broswers place very low priority or completly ignore keywords in meta tags.

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          • #6
            I just want to add 2 things.

            1. naming your images and external style sheets with appropriate keywords. Images especially. The code for the images can contribute a bunch to your code over all, so if 10% of your html code is devoted to images, thats a few extra places to use a keyword here and there.

            2. I've written a blog about inbound link activity. I theorize google's algorithm is begining to really take this into account: http://www.cadwebsitedesign.com/blog...-activity.html
            Last edited by jScott_harris; 07-19-2008, 03:47 PM.

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            • #7
              This is a very nice article. While, as you said, most of it is generic - it does renforce the point of calculated experimentation.
              Last edited by Rexibit; 07-19-2008, 05:29 PM.
              Website Design by Rexibit
              Don't just build it - CSS it.

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              • #8
                Keep on posting your seo tips, it helps a lot
                www.zombo.com

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                • #9
                  Use mod rewrite or $_SERVER['PATH_INFO'] to server up clean urls that can indexed properly rather than using query strings.

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                  • #10
                    Here's a few more .htaccesssnippets that I use on most of my sites. They help SEO by reducing duplicate content.


                    ##Rewrite Engine on code##
                    Options +FollowSymLinks
                    RewriteEngine on

                    ##Redirect non-www to the www version##
                    RewriteCond %{HTTP_HOST} ^example.com [NC]
                    RewriteRule ^(.*)$ http://www.example.com/$1 [L,R=301]


                    ##Redirect index to root##
                    RewriteCond %{THE_REQUEST} ^[A-Z]{3,9}\ /.*index\.html\ HTTP/
                    RewriteRule ^(.*)index\.html$ /$1 [R=301,L]
                    Web Design Nottingham as well as worldwide support. I also like Cowboy Hats

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                    • #11
                      For the purpose of SEO is it best to use a hyphen or underscore for path info vars when separating spaces. Anyone know or maybe point be to resources? I'm thinking underscore because of the way unix handles hyphens, but am a tad unsure.

                      /category/graphic-design

                      /category/graphic_design

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                      • #12
                        Use dash.

                        Quick quote from Ann Smarty at Searchenginejournal.com:
                        • Dashes are better than underscores. Although Google has no individual preferences (meaning you won’t be penalizes for either of the versions), dashes are more preferable as Google "sees” each hyphened word as an individual one:
                        So if you have a url like word1_word2, Google will only return that page if the user searches for word1_word2 (which almost never happens). If you have a url like word1-word2, that page can be returned for the searches word1, word2, and even “word1 word2?.
                        Last edited by Drazan; 09-25-2009, 01:39 PM.

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                        • #13
                          hello,

                          Very nice tips.. i have some more tips for how increase your page rank.

                          Google Page rank is based on back links. Back links are Links pointing to your website from another website. The more back links you have the higher your PR will be.

                          1. Join forums, forums are a great way to achieve links to your website. In most forums you are allowed to have a signature and in your signature you can put a link to your website. But another important note to look on is making sure the forum is somewhat related to your website. You will still get credit if it's not, but if it's related to your website than you will be accomplishing two tasks at once.

                          You will be advertising for your website (bringing in targeted traffic) You will also be building your websites presence.

                          Your websites presence is very important to your survival. The more people see, or hear about your website the more credibility you will have and this increases your chances of having these visitors come back and possibly become leads.

                          2. Submit to search engine directories. Search engine directories are a good way to get a free link to your website. They also increase your chances at being listed higher on popular search engines like Google, and overture.

                          Most search engine directories allow you to submit to their website for free. This will allow you to increase your web presence by being listed on another search engine, and it will also be a free link.

                          Remember the more links you have the higher your PR will be

                          3. Using ezine ads (or newsletters). Creating an ezine will probably be the most beneficial step you can take to increasing your web presence. When you create an ezine you will be able to keep visitors coming back to your website for more by using signatures and giving special deals.

                          Ezine's will also allow you to increase your back links. By creating an ezine you can submit your information about your ezine to an ezine directory. This directory will than link to your website(thus giving you a free link).

                          4. Creating and publishing articles. Articles are an easy source of generating new traffic. You can include your signature in your article. This will bring in more traffic from article submission directories.

                          Your signature usually consists of 4 to 8 lines. Usually the first line would be the title of the website that you are trying to advertise. The last line would be the link to the website and the lines in between these would be a sales pitch to draw your viewers into your website.

                          5. Links from related websites. Gaining links from related websites can be one of the most frustrating tasks you can attempt.

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                          • #14
                            Would it be an idea for me to add them all to the first post??

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                            • #15
                              great thread, i might add that in fact title tags, content and other such things are imps of seo, the major imp is solid link building, without any outbound links, your site is dead as a goat in the desert.

                              goat in the desert hmmm dont know where that came from but you know what i mean

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