another nightclub event flyer: Touch

[Alex Traska]

Produced this last week for a client. I'm pretty happy with it (they're ecstatic with it!). Only thing i've decided I don't like is the black panel that the "touch" logo sits on, on the flyer front (left).

(to see full size image, click: http://www.myhouse-yourhouse.net/fly...th_preview.jpg)

[tZ]

aesthetically I like it.

However, its a bit hard to decifer(read/legibility), but I do like it.

[Alex Traska]

Originally Posted by tZ

aesthetically I like it.

However, its a bit hard to decifer(read/legibility), but I do like it.

you think so? have you viewed the full size image, and made sure its expanded in your browser? i thought it was quite clear.

(its annoying how this forum has "helpfully" started resizing images!!)

[tZ]

My eye tends to wander alot becasue there is alot going on.

Which I like but, yes it is hard to read cause my eye doesn't want to stop any where.

I think it may have something to do with that bold font. The ligher ones seem to read allright but, that bold font in combination is creating some conflicting contrast… I think.

Which is leading my eye elsewhere.

I like it regardless but, it is a bit difficult to stay in one place.

[Alex Traska]

yes i see what you're saying now. good point, noted. thanks

[typographics]

things i like:

i like the two color approach. the black and orange play off each other nicely. it makes for a good visual presentation.

i like the style. it definitely works well with the club scene. the extreme viewing angles of the buildings is a great idea. it plays up the notion of walking down the street to get to the club.

i agree with TZ that the back is hard to decifer. however, your target market will undoubtedly take the extra time to weed thru the clutter..so im not sure that is a big issue.

things i dont like:

i dont like how the angle of "touch" on the front doesnt match the angle of the rest of the text on the back. for better consistancy, they should be the same.

on the back, nothing seems to line up with anything. i cant find a noticable grid arrangement. that is a huge part of why everything looks cluttered/smashed together. better arrangement of the text would make for easier comprehension and a cleaner layout. right now its a sensory overload.

the white outlines around some of the text is fairly cheesy. i understand why you did it, but i think there are better solutions to solve that particular problem.

overall its not bad. some minor tweaking and it would be great.

[drzprettiboii99]

i think it fits the right catergory with the night life scene... which I work with myself... It has alot of going on... but at the end its alright..

[Samakimoto Graphics]

Originally Posted by typographics

things i like:

i like the two color approach. the black and orange play off each other nicely. it makes for a good visual presentation.

i like the style. it definitely works well with the club scene. the extreme viewing angles of the buildings is a great idea. it plays up the notion of walking down the street to get to the club.

i agree with TZ that the back is hard to decifer. however, your target market will undoubtedly take the extra time to weed thru the clutter..so im not sure that is a big issue.

things i dont like:

i dont like how the angle of "touch" on the front doesnt match the angle of the rest of the text on the back. for better consistancy, they should be the same.

on the back, nothing seems to line up with anything. i cant find a noticable grid arrangement. that is a huge part of why everything looks cluttered/smashed together. better arrangement of the text would make for easier comprehension and a cleaner layout. right now its a sensory overload.

....
overall its not bad. some minor tweaking and it would be great.

I agree. See text in red.

Perhaps you could try lowering the transparency of some of the black images- the buildings and even that of the orange background to throw forward the text.

Very nice work.

[Jennhen]

Typographics summed it up very well.

I reckon it works well in spite of the minor weaknesses.

[Alex Traska]

thanks for all your responses. Some good notes there, cheers.