Quote:
Originally Posted by PanToshi
Ignoring the optical discrepancy or relying on technical truisms to make one's case, is likely to lead to....
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Quote:
Originally Posted by AlexMolett
My only concern with doing this is it will offset the fruit graphic where-as currently it is centred.
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I'll suggest paying attention to PanToshi's comment above since you've made another similar mistake of trusting numbers instead of what your eyes tell you. In graphic design the optical illusions can't be ignored as not being there — they're real.
The drop over the first one is mathematically centered if you measure from one side of the type to the other, but it's not at all visually centered. Since the left side of the two lines is heavier than the right side, the center of gravity tips to the left.
Consequently, the drop sits in that uncomfortable middle visual ground of not-quite-centered ambiguity. The second version is most definitely an asymmetrical arrangement, but it still seems balanced and with the parts being in harmony with one another. And in design, intentional-looking decisions always work better than things that appear to be neither this nor that.
I do like what you've done, though. It looks very nice and, in my opinion, is a step or two above most packaging that line the shelves in the grocery stores. But you might want to play around with that reflection just a little bit — it doesn't look quite natural.
It's likely to say something like "Fruit Juice Made With Organic Juices" or "Fruit Juice Made With Natural Flavors" or "Juice Made With Organic And Artificial Flavors. I'm not even going to get into the massive number of rules for sizing and placement of said descriptor.
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