Candy Shop Poster

[Cosmo]

I think a lot of it is the color scheme. It's too solemn for candy.

Take a look here - https://www.google.com/search?q=cand...w=1920&bih=845

See all the bright colors? I would start with that...

[BJMRamage]

what size is this...where will it be hung?
what is the intent...who is the audience?

Can you use an actual photo of some tasty candy?
Seeing Candy in real/photo form is enticing...seeing text and vector candy is not.
Everything about the poster seems to be YELLING. The large text all over. Except for the new headline typeface...which looks, horrible. have you taken a look at other candy examples....competition? Heck, even looking at signs for Hershey's or Mars Co, or any other "Brand-Name" candy adverts and think about those. Check out Pinterest and or Google and search for candies or candy recipes...or even desserts. See how many photos are enticing? the vector images are not.

[maynardsayswhat]

1. Study the communication goal. Figure out what you are trying to accomplish here. THINK.

2. Grab a pen and pencil. Sketch layouts, draw type samples, note words that make you think of the way you want to communicate (adjectives are best).

3. Take a break.

4. Return to your sketchs/thumbnails/synonyms and start sketching a few rough drafts.

5. Now you can turn on your computer and build up a mechanical.

Throughout your process you may or may not consult with your client. But never ask what they "want", ask what they are trying to communicate, what they are trying to achieve. Ask them about their USP, the "tone" of their business, who their clients/customers are. etc.

THERE ARE NO SHORTCUTS TO GOOD DESIGN.

edit: Remember that you are the consultant. If the client has to art direct you there is a problem. Lawyers don't ask their clients how to write a tort, for example.

[RKS]

Thank you, I think I have all the suggestions I need.
All this was really helpful! I haven't ever designed a poster for anything close to a candy shop or a fair or anything like that, so I really needed the help.

[sully1251]

RKS— All these questions and comments and we still don't know:

• How this poster is planned to be used
• What the poster is supposed to accomplish
• Where the poster is to be used—in-store, window or at other locations
• What the size of the poster is
• If you have the latitude to design it horizontal or vertical

These essential questions should be clear before you begin the design.
For some reason we have been commenting on colors, candy and fonts.