Originally Posted by VDM
I think a little too much tax money is going to the military if they're making Coast Guard skateboards.
But as to your design, the colors are nice. The silhouettes are vertical while the text and face are horizontal - you never get the whole picture at once. The helicopter kind of dominates the scene even though an average person I think associates the CG with boats. Skateboard tops usually have unpainted areas of grip, is that a concern here?
LOL.. actually a REALLY efficient use of money.
We spend $18 a piece making them... sponsor a few skaters by giving them decks... get free placement in magazines, events, photos, talk time when the riders have them displayed. Our recruiters get access to the events to do the on the ground face time.
MUCH more efficient than a newspaper ad for $10,000 which runs once and completely misses the 18-22 year old market we are targeting.
Tight budget = not using much traditional media placements.
Helo VS Boat we actually see a vast majority in the focus groups thinking helo due to all the tv coverage with rescue swimmers etc. So I split it into elements. Hurricane symbology, tactical guy at the top, rescue with the helo & boat so people can lock onto whatever they are more familiar with.
This is the bottom, truck and wheel placement taken into account, top will be covered in grip tape.
Thanks for the feedback.