| The Crit Pit Post your work for critique, but wear your heavy sweater! |
02-28-2013, 09:57 PM
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#21
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Baroness of Buffet
Join Date: Aug 2006
Location: AK, New Zealand
Posts: 34,303
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I like it.
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It is more fun to talk with someone who doesn't use long, difficult words but rather short, easy words like "What about lunch?" – Winnie the Pooh
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03-01-2013, 02:45 PM
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#22
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Junior Member
Join Date: Feb 2013
Posts: 5
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Muchas gracias for the feedback, y'all!
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03-01-2013, 02:51 PM
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#23
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Supervillain
Join Date: Aug 2005
Posts: 15,874
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I struggled to read the middle portion, doesn't read as an ampersand to me, I was trying to figure out if it said "hook on eye" or "hook op eye".
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"May your hats fly as high as your dreams"Michael Scott
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03-01-2013, 02:55 PM
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#24
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Archduchess of Avocadoes
Join Date: May 2006
Location: Between the North & South Poles
Posts: 27,993
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I agree the ampersand is funky, but I think if it was a 'normal' ampersand the logo would lose what makes it unique and interesting. I don't think it's that hard to decipher.
If you are concerned about people immediately 'getting' the ampersand but don't want to lose the unique shape, consider turning it counter clockwise about 45º so the tail that leads down to the right now is parallel to the baseline.
__________________
"You are not special. You are not a beautiful or unique snowflake. You are the same decaying organic matter as everything else. We are all part of the same compost heap." ~Tyler Durden
Ain't no paté like an avocado paté, 'cause an avocado paté don't stop!
Blog/Portfolio
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03-01-2013, 02:57 PM
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#25
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Supervillain
Join Date: Aug 2005
Posts: 15,874
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Honestly couldn't read what it said, not being bad, but I wouldn't have guessed it was an ampersand.
Hook or/on/op eye is what came to mind.
__________________
"May your hats fly as high as your dreams"Michael Scott
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03-01-2013, 03:03 PM
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#26
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Archduchess of Avocadoes
Join Date: May 2006
Location: Between the North & South Poles
Posts: 27,993
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Do you think you would have recognized it more easily if it were turned?
__________________
"You are not special. You are not a beautiful or unique snowflake. You are the same decaying organic matter as everything else. We are all part of the same compost heap." ~Tyler Durden
Ain't no paté like an avocado paté, 'cause an avocado paté don't stop!
Blog/Portfolio
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03-01-2013, 03:09 PM
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#27
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Supervillain
Join Date: Aug 2005
Posts: 15,874
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No I don't think so, it would look like an obscure 8.
I just don't think the ampersand is working. I understand it's funky, but if negates the legibility of the company name - then it's not going to work, I think.
__________________
"May your hats fly as high as your dreams"Michael Scott
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03-01-2013, 06:57 PM
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#28
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Senior Member
Join Date: Sep 2008
Posts: 130
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Make the 'o' in the ampersand much smaller - still keeping them conjoined - and then extend the loop at the top a little more in the circular shape. I think it could look good. As long as the 'o' isn't the same size as the other 'o's then I think we'll stop seeing it as one.
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03-01-2013, 07:27 PM
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#29
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≈ can't nudge this ≈
Join Date: Jun 2011
Location: Barrie, ON
Posts: 4,824
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I don't have any issue with the ampersand, sure it's a bit quirky, almost phallic, "I am disappoint" eye looking, but it works, TBH I wouldn't even bother with introducing a second colour to the mark.
__________________
Design is the marriage of function and form, where form supports the function or leaves.
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