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I think, too, that somebody needs to get on the stick and get some d*mn ink on this. Who is writing the press releases?
Logoworks gets a nod in leading national business publications but we, the "communications professionals," just get angry and complain to one another?
This is a SERIOUS issue that small and micro-businesses (Logoworks audience) should be aware of. "You get what you pay for" seems obvious, but when you are just starting out and have a shoestring budget (I get that, I really do!) you want to believe it.
The nail in the coffin is the praise they've received from these publications and marketing professionals (see above) giving them street cred.
"OH, well maybe it's NOT too good to be true, I'll give Logoworks a shot!"
Now, seems to me that our efforts on our blogs and forums and design websites is a good step, but I think that we need to get together, organize a real investigative initiative (i.e. find more examples like the ones Von provides), and then start bugging the h*ll out of the media.
THEN, when we go on our blogs and rant about chop shop logo design hacks, we can link to Business Week just like they do.
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You can fool some of the people all the time, and those are the ones you want to concentrate on. --GWB
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