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08-13-2008, 04:10 AM
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#1
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Senior Member
Join Date: Jul 2008
Location: cowtown
Posts: 153
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Canadians: what do you think of Bell Canada's new logo?
and total rebranding, for that matter?
http://www.bell.ca/home/
Last edited by acousticmind; 08-13-2008 at 04:21 AM..
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08-13-2008, 04:47 AM
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#2
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<Ad space available>
Join Date: Jun 2007
Location: You just proved "GDF Location" advertising works! Contact me for details.
Posts: 3,714
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i think its dumb, bring back the beavers!
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08-13-2008, 04:48 AM
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#3
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earthbound misfit
Join Date: Jun 2008
Location: Up, Upstate NY, Ontario
Posts: 2,121
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I have no idea what the "er" highlighted in blue refers to, should I?
__________________
The opposite of courage in our society is not cowardice, it is conformity
~Rollo May
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08-13-2008, 04:52 AM
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#4
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earthbound misfit
Join Date: Jun 2008
Location: Up, Upstate NY, Ontario
Posts: 2,121
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Quote:
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Originally Posted by Two-Toe Tom
i think its dumb, bring back the beavers!
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What? I don't remember beavers!
__________________
The opposite of courage in our society is not cowardice, it is conformity
~Rollo May
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08-13-2008, 04:55 AM
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#5
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<Ad space available>
Join Date: Jun 2007
Location: You just proved "GDF Location" advertising works! Contact me for details.
Posts: 3,714
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don't you remember these guys?
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08-13-2008, 05:05 AM
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#6
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earthbound misfit
Join Date: Jun 2008
Location: Up, Upstate NY, Ontario
Posts: 2,121
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lol, silly me,
Aww, I love those guys!
__________________
The opposite of courage in our society is not cowardice, it is conformity
~Rollo May
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08-13-2008, 02:57 PM
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#7
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Senior Member
Join Date: Jul 2008
Location: cowtown
Posts: 153
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the "er" thing was kind of a mystery advertisement campaign thing that they did
they posted billboards, bus ads and other such ads all over cities in canada with just a blank canvas, with a small "er" somewhere on it... then they added some graphic elements with the "er" subsequently, and now every ad's copy has the "er" highlighted in heavy blue on the completed advert as in for a bus shelter's ad: "Waiting for the bus just got a lot better"
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08-13-2008, 03:09 PM
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#8
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buckler of swashes
Join Date: Jun 2004
Posts: 41,078
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for what they charge every month and the number of clients they must have, I would have thought that they could afford better.
__________________
"It's never too late to be who you might have been." - George Eliot
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08-13-2008, 03:11 PM
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#9
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ideating process failed
Join Date: Jan 2008
Location: Calgary, AB
Posts: 14,831
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Their log isn't very striking is it. I don't find anything about their new campaign very memorable. At least with Frank and Gordon they had something that would stick in your mind. People would actually pay attention to them to see what new puns, gags, or trouble there would be in the new ads. the "er" idea is lost on anyone who hasn't seen it from the start. Case in point....me. I didn't understand it either so it was totally lost on me. At least with the mascots, you didn't have to follow the campaign to get it.
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Art is always and everywhere the secret confession, and at the same time the immortal movement of its time.
| Karl Marx |
A desperate disease requires a dangerous remedy.
| Guy Fawkes |
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08-13-2008, 03:14 PM
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#10
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earthbound misfit
Join Date: Jun 2008
Location: Up, Upstate NY, Ontario
Posts: 2,121
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I know I don't get out too much, but I missed that whole campaign.
It still doesn't make sense to me, why "er"?
__________________
The opposite of courage in our society is not cowardice, it is conformity
~Rollo May
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