Go Back   Graphic Design Forum > Graphic Design > General

General General Design Topics-No work requests in this forum, and no FREE requests or CONTESTS anywhere on this forum!!!

Reply
 
Thread Tools Search this Thread Display Modes
Old 10-31-2009, 04:34 PM   #1
literally
Member
 
Join Date: Aug 2009
Posts: 35
Tips on designing for senior citizens?

Usually I'd research something like this in advance of a project, but this is a rush job that needs to be done this weekend, so I thought I'd ask the fine people of GDF if they have any tips on designing publications for the elderly. From the limited research I have done I've learned the following:

- As far as font goes use larger point sized type and leading and tracking.

- Break text up with sub headings and bullet points to make it easier to navigate information

- Provide a lot of white space around elements on the page, so their eyes aren't overwhelmed with information.

- Avoid decorative/ script fonts. Avoid light typefaces.

- Use boldface for emphasis, instead of harder to read italics

- Don't drop out text, black text on white background is best.

- One study indicating that seniors read a sans serif (Gill Sans) better than a serif (Plantin) typeface.

- Indented text helps seniors navigate from one line to the next

- Don't wrap text around images.

----

Does anyone have any typeface suggestions based on personal experience? I'm assuming something with a larger x height and bowls would be preferably.

Any other suggestions you may have will gladly be digested.
literally is offline   Reply With Quote
Old 10-31-2009, 06:41 PM   #2
mlmcasual
Senior Member
 
mlmcasual's Avatar
 
Join Date: Oct 2008
Location: Commerce, Mi
Posts: 194
Senior citizens? Check it out. Here is what they grew up with for graphic design.


http://www.plan59.com/av/av_02.htm

Wow
mlmcasual is offline   Reply With Quote
Old 10-31-2009, 11:20 PM   #3
Broacher
Comparable Quality
 
Join Date: Oct 2004
Location: Unidentifed human remains
Posts: 6,450
Here's one: don't say stupid things.

Long before there were 'media-savvy' youth there were media-skeptical seniors.

You reach a threshold in life where you really do start to feel like you've heard it all at least a dozen times before from the world of advertising and marketing.

And then are the special cases--- like a lifetime guarantee.
Broacher is offline   Reply With Quote
Old 11-01-2009, 12:10 AM   #4
PrintDriver
Super Moderator
 
PrintDriver's Avatar
 
Join Date: Jul 2003
Posts: 19,140
Quote:
Originally Posted by mlmcasual View Post
Thanks for the Excellent resource!
__________________
PrintDriver is a grande format digital print dude. His opinions may not apply to the 4-color/offset/web world of printing
PrintDriver is online now   Reply With Quote
Old 11-01-2009, 02:32 PM   #5
Drazan
Mod Pod
 
Drazan's Avatar
 
Join Date: Sep 2006
Location: Rochester, MN
Posts: 3,601
Thanks for the link!

Some great illustrations there.
Drazan is offline   Reply With Quote
Old 11-01-2009, 10:54 PM   #6
mojoprime
Making the maggots cry
 
mojoprime's Avatar
 
Join Date: May 2006
Location: Where it rains...and rains...and rains...
Posts: 2,262
another thing too is to avoid shades of pale yellow. studies have shown that the tone of yellow becomes harder to see for that population. i use a combination of serif/sans serif when i'm designing for that audience and do get a positive feedback. i think the visual weight difference between the two styles serves as a good cue to them that, say, this is main body text and this is a sidebar.

lists and boxed information is good as well.

i would stay around the 12-13 pt area. 14pt is often referred to, but i've been using 12pt for many years with could results. don't lead it out too far, and if you run multiple columns, don't make them too tight. i seem to remember something about the optimal column width being somewhere around 22-25 characters, but i'm sure i've got that wrong.

just remember a couple of things. these folks read newspapers every day -- they're prolly the only ones still doing it -- and they can read those pretty well. they also read the bible, and most of them that i've seen aren't using the large-print versions unless their eyesight is really bad. and i think the king james version is set in 7 pt.
__________________
Remember: Wherever you go, there you are.
mojoprime is offline   Reply With Quote
Old 11-02-2009, 04:09 AM   #7
literally
Member
 
Join Date: Aug 2009
Posts: 35
Thank you for the responses. They are much appreciated.

As far as content goes, I have no control over that at all. I just want to ensure that I keep my audience in mind as I lay out the information.

By no means do I think senior citizens incapable of reading lower font sizes, but I don't know how many times middle aged and beyond persons have lament smaller font sizes when they discover my profession. I want the reading experience to be enjoyable, not a gauntlet thrown

It's a valuable point, though, that they are the primary readers of newspapers. Thank you.

And thanks for the link too mimi!
literally is offline   Reply With Quote
Old 11-02-2009, 04:27 AM   #8
garricks
Jooba Badger Moderator
 
garricks's Avatar
 
Join Date: Jan 2008
Location: St. Louis City, Missouri
Posts: 13,354
One of the reasons I refuse to subscribe to cable/satellite is the fine print in 4-point Helvetica Condensed in 424 gray (or close). At 52 and nearsighted (20/600), I'm most comfortable reading 11- or 12-point body copy in a 3-column layout for a letter-sized page. Get below 9 points and I start to get annoyed. Hope that helps!
__________________
Mon aeroglisseur est plein d'anguilles!
Mae fy hofrenfad yn llawn o lyswennod
garricks is offline   Reply With Quote
Old 11-02-2009, 04:42 AM   #9
literally
Member
 
Join Date: Aug 2009
Posts: 35
Quote:
Originally Posted by garricks View Post
One of the reasons I refuse to subscribe to cable/satellite is the fine print in 4-point Helvetica Condensed in 424 gray (or close). At 52 and nearsighted (20/600), I'm most comfortable reading 11- or 12-point body copy in a 3-column layout for a letter-sized page. Get below 9 points and I start to get annoyed. Hope that helps!
Thank you, it certainly does!
literally is offline   Reply With Quote
Old 11-02-2009, 10:05 PM   #10
Pennygraphic
Junior Member
 
Join Date: Nov 2009
Posts: 1
Type Size and Style

The Outreach Librarian here tends to use Verdana 13pt for our Large Print users. She finds Verdana to be very legible for older readers.
Pennygraphic is offline   Reply With Quote
Reply

Bookmarks


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump


All times are GMT. The time now is 03:33 AM.





GRAPHICS.COM NEWSLETTER
The weekly Graphics.com newsletter is a great way to stay up to date on what's new on the site and in the world of graphics. Subscribe »
JOB LISTINGS
Featured Listings
Graphic Designer
TouchTunes Interactive Networks
New York, NY
Art Director
Avalere Health
Washington, DC
Marketing & Advertising Manager
Marketing Firm
New York, NY
Print/Web Designer
Health Care Magazine
Glen Rock, NJ

See all other great design jobs on our Job Board

Post a risk-free
job listing for $279


Latest Blog Entries

Designism 4.0: Is Sustainability Sustainable?
Ben Kessler

A Few Thoughts on Fluid & Static Media
Susan Kirkland

The Evolution of Paper
Chris Dickman

JOBS: Hiring & Firing in Design
Susan Kirkland

PORTFOLIO: Part Two
Susan Kirkland

Be Careful What You Wish For
Chris Dickman



Acceptable Use Policy

internet.comMediabistrojusttechjobs.comGraphics.com

WebMediaBrands Corporate Info


Advertise | Newsletters | Feedback | Submit News

Legal Notices | Licensing | Permissions | Privacy Policy

Powered by vBulletin® Version 3.8.4
Copyright ©2000 - 2009, Jelsoft Enterprises Ltd.