they look like pretty standard car adverts..which in my opinion are always too loud.
the horizontal banner: i'm getting distracted by the black/white tile. does this pattern have any significance to the dealership? otherwise, i am just reminded of my highschool cafeteria.
the vertical banner: by no means am i an authority on design, i'm very inexperienced. but, perhaps you might want to have a look at what the text looks like mirrored? for example, instead of "madness" being the first word at the top, maybe "gold". i could be wrong, and i have trouble with this sort of thing myself, but i can't help but believe that just like left-to-right here, people read downward.
this is nitpicky but the medal seems really wide. and the ribbon doesn't seem to connect. if you want, maybe try making up a clasp?
example - http://www.torresfoundation.org/tt/pics/GoldMedal.jpg