Not the answer you wanted to hear, but like I've done before, I'm going to question the worth of the assignment. Why, you say? Glad you asked. Food products don't typically have logos. Instead, you'll see a label that's been designed with consistent branding and typography to make, say, the XXX Mild Hot Sauce
match the XXX Medium Hot Sauce
sitting on the shelf next to it. Most any logos you find on the packages will be for the company or brand that makes that particular item.
With that said, are you just designing a stand-alone logo, or are you designing a look or branding for a label? They're not the same thing. A stand-alone logo typically wouldn't be an elaborate illustration of the sort that you've sketched out, whereas a label might easily incorporate that kind of a look.
So heading on downstairs with my iPhone camera, I just happened to have a bottle of delicious Frog Ranch hot sauce sitting next to the pumpkin on our deck in the evening light (sorry about the reflection). As you can see, there's not a logo in sight, but there's plenty of branding — all the way from the memorable name to the lazy frog to the logotype that spells out Frog Ranch.
As an example, it's pretty good. It demonstrates the importance of a label, shows the differentiation between product branding by means of a label as opposed to a stand-alone logo, and it shows that a counter-intuitive name, like Frog Ranch
, can work if it's memorable and tickles people's funnybones. Although, there's not anything particularly funny about sweat and humidity.
Of your three sketches, however, I'm probably thinking that the top one has the most possibilities — at least in terms of a quirky illustration. I'm not so sure that the map of South Carolina is going to ring much of a bell outside the state, so I'd be inclined to stay away from that one. The bottom sketch, I don't know, it could work if the illustration was great. But the idea of a sweaty-headed guy who appears to have just been goosed isn't exactly an award winner. And what's with the i
in humid? It looks like a chimney belching out smoke. I'd skip that.
Think in terms of how this logo will be used, and one thing's for sure — it'll be used on the label of a bottle of hot sauce that needs to grab shoppers' attention. And it'll need to make a good first impression as they stroll down the supermarket aisles with their shopping carts.