Logo with Initials

izzy · 12-12-2012, 01:27 AM

Trying to come up with a logo representing the 3 letters of a company. Having a hard time so I am hoping someone will be kind enough to have a look at what I have and offer some suggestion for improvement.

It's for an IT Solutions based company - family owned.

Thank You!

**PanToshi** · 12-12-2012, 02:13 AM

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MichaelWied · 12-12-2012, 02:40 AM

s ys tems needs kerned fo sho! I don't see IT company in it. just some random letter stacked on top of each other. I do like the 'systems' typeface. Are you making your own type or is something you found? Maybe find out a little more about the company? I don't know if IT is just IT or if there are different niches within' it.

dsgordon · 12-12-2012, 02:41 AM

I must say that I do not like the initials at all. I think the font used in systems has a techy feel that might be appropriate but I don't like the way the initials are done. You really need to do some brainstorming and sketching here to come up with some ideas. That's where I would start to come up with some concepts before actually working on a design.

rdan173 · 12-12-2012, 02:42 AM

I think the systems word could be smaller. I wonder if there is a font with a p and m that match the asymetrical shape of the A. I like it over all.

izzy · 12-12-2012, 03:36 AM

Thanks very much for the feedback.

The font for SYSTEMS is: Neuropol.

I agree with dsgordon though, the initials are really giving me issues. Combined they have no symmetry and I am at a lost at how to arrange them.

By IT Solutions, I mean development...database, front end (.NET), Web Applications, etc.

I also see that Systems could be kerned as well.

**Buda** · 12-12-2012, 06:09 AM

Has the client specifially asked for a monogram? Sometimes a monogram isn't the answer.

Try and come up with some concepts before turning on the computer. Design is a bit more than arranging letters.

A family owned IT company is a nice point of difference. How can you show this in your logo? Have a look at other logos for family owned business (not in the IT industry).

izzy · 12-12-2012, 01:03 PM

Quote:

Originally Posted by Buda

Has the client specifially asked for a monogram? Sometimes a monogram isn't the answer.

Try and come up with some concepts before turning on the computer. Design is a bit more than arranging letters.

A family owned IT company is a nice point of difference. How can you show this in your logo? Have a look at other logos for family owned business (not in the IT industry).

Yes, they did say that they would prefer a monogram. I guess for them they didn't just want some clip art and fancy font. They wanted to create something unique with their initials incorporated.

Sketcher · 12-12-2012, 01:08 PM

The letters seem forced together. When I think of IT, I think of making order out of something confusing. This logo seems to do the opposite.

**Virgo Nightingale** · 12-12-2012, 02:10 PM

Wow, none of you young'uns has mentioned that the initial portion looks the American Bandstand logo? I guess I'm just old.

Not necessarily a deal breaker, but I'd consider reworking the initials. I agree about the kerning of SYSTEMS. That's a tough font to use for that very reason. Honestly, not much about this logo makes me think of IT.