New logo design

[raalltheway]

Hello,

I have just created this logo for a men's high end jewellery company. Its fairly basic but does it look good enough for a company to compete with the likes of Tiffanys, ted baker, armani etc.

Thoughts...



http://hostelsunited.co.uk/wp-conten...20subtitle.jpg

[PanToshi]

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[kemingMatters]

The thin strokes in that font may cause you issues in reproduction. But the big one is Dessert (as in a cake), should it not be desert (the sandy place)? A dessert island sounds like a the sweets table at a buffet restaurant, although it would probably be tasty.

[hank_scorpio]

Shouldn't that be "desert"?

I'm not sure about this - have to think.

[Sketcher]

The first thing I notice is you might have trouble with those really thin areas. If you want to make this into a channel letter sign for the store fronts, you'll have to make the sign huge in order to get those thin lines thick enough to put LEDs in.

[Cosmo]

Aside from what others have mentioned, it looks funny to me that the text is closer to the bottom line than to the top. I would think it would look better centered.

The kerning in the tagline is also way off.

[Buda]

I'd visit dessert island. Keep it!

[vectorzomby]

tagline is competing

[FMakalishus]

hahah i love the way you guys critique
"this line is too thin"
the kerning on the letters blah blah blah
if you're going to make a sign it's going to be almost impossible because blah blah
OBVIOUSLY they aren't at that point yet
they're still playing with logo ideas

yeah all that is definitely something to take note of
but i think when new designers come in here they are talking about the basic concept first and then they can tweak it afterwards
people here sound like they're just regurgitating BS they heard in a design workshop

the lines might cause trouble in reproducing later on, yeah sure, but should he have lines at all?

anyway here's my 2 cents
with a logo like that, its clean, doesnt say anything special, but if the actual product is top notch, it wouldnt matter, like ralph lauren's logo which is similar
but if you're looking for a logo that's going to attract customers who aren't familiar with the product, you might want to try playing with a few more fonts.
the tag line IS way off aesthetically, that font just doesnt work for a tagline, try something simpler and easier to read off the bat


sorry for the rant
long day haha

[Sketcher]

Originally Posted by FMakalishus

hahah i love the way you guys critique
"this line is too thin"
the kerning on the letters blah blah blah
if you're going to make a sign it's going to be almost impossible because blah blah
OBVIOUSLY they aren't at that point yet
they're still playing with logo ideas

yeah all that is definitely something to take note of
but i think when new designers come in here they are talking about the basic concept first and then they can tweak it afterwards
people here sound like they're just regurgitating BS they heard in a design workshop

the lines might cause trouble in reproducing later on, yeah sure, but should he have lines at all?

How is it obvious that they aren't at that point yet? What makes you think they don't already have a store front?

It's not just signs. Those thin lines are going to cause problems screen printing on t-shirts, weeding out of vinyl, and a dozen other print production processes. If I was the client, I'd be really angry if a designer gave me a logo that I couldn't use for everything I wanted to use it for. Logos are one of the most difficult things for a designer to do because they need to work in every conceivable cercumstance. Those cercumstances need to be predicted well in advance so the client doesn't need to pay for a new logo a year down the line.

We aren't regurgitating rhetoric, we are speaking from experience. Most people here are professional designers with years of experience. We've seen first hand problems that can arise from logos where the designer didnt take into account all possible production methods. I've worked with a lot of angry clients who had to pay to have their logo redesigned properly.

We're just trying to look out for the OP so he doesn't run into these problems.