Logo design for a weather forecasting group

[chaser12]

I have no professional Graphic Design experience, but am really looking to do some learning in this area. Additionally, I'm looking to design a decent logo & branding for a weather forecasting group. I'm open to all critique, so fire away! I can only learn from my mistakes.

Sample Images here: http://imgur.com/a/PogwB

[garricks]

Welcome Chaser. We ask all new members to read the forum rules posted here and here. They will give you all the info you need on how the forum runs, the rules and regs, and give you some background info on our long running, inside jokes

[hank_scorpio]

Whenever I see the weather forecast I hope for sunshine... does it rain a lot in Tanton?

Is Tanton a place? Or is it the persons name?

I get that it's weather, but it's a bit miserable thinking about rain all the time...

I'd be more inclined towards something that depicted the seasons rather than just one element of weather.

[hank_scorpio]

And as you're new to design

I suggest starting in pencil and paper and brainstorm lots of thumbnail ideas. Then refine the best 3 of each thumbnail and produce something in pencil first.

Keep it black and white (not grayscale) until the final touches, then add a colour scheme.

You'll also need to keep in mind that this will need be business card size (roughly about 30-50mm height and width, and needs to be easily embroidered, and a few other printing options, like for t-shirts, banners, etc.

You'll need to produce, black and white only, one spot colour option (other than black), a reversed out option (white design on a coloured background), two colour spot colour option (max if you can try not to go three colours). And you'll also need a 4 colour option made of CMYK.

You'll need to be able to supply the logo in different formats, .ai, .eps, .jpg, .png (with transparency), tiff, psd, et al formats.

You'll need the right software to draw the logo, like Adobe Illustrator.

[spacecadetglows]

everything hank said. especially this:

Originally Posted by hank_scorpio

I get that it's weather, but it's a bit miserable thinking about rain all the time...

it really is a bad idea to have a logo about weather forecasting focus on rainy days. i assume you're going for a vibe that to be prepared (with an umbrella) for rainy days, the audience needs tanton's services, but it's not working.

[PrintDriver]

What program are you designing with?

I actually had to laugh cuz for a moment my firewall was displaying a question mark in a box. That was very apropos for a weather forecasting group, I thought.

Gonna tell you truthfully, Logo Design is not easy for a semi-properly schooled designer let alone one without any experience whatsoever. There's a lot more theory in it than drawing a pretty picture. If any of the ones who do it thought for a moment about their responsibility for brand placement and whether or not their clients' businesses might sink or swim based solely on their professional design decisions, so many might not just jump right into it.

That and the problems that will happen if you inadvertently come up with a design similar to something already out there. Trademark searches are expensive.

[Buda]

This is not a logo. It's a picture with some text.

The colours are wrong, the font doesn't work the right alignment doesn't work and the umbrella handle pointed to the right looks odd.

Is this a real project or just for shits and giggles?

[Designia]

I see it and I think Traveler's Insurance immediately.

[Obsidian86]

I thought of salt. I don't even know why?

[hank_scorpio]

Even though the ideas aren't great, there's some potential there. They are not the worst I've ever come across.

As an idea, they can be developed.

I know we value our profession, but we all start somewhere. Cut some slack.