Logo for a web studio

[flufoff]

Hello to the creative people! This is my first design post.

So this logo was created for a web studio name "Studio Rui." The client has a business background, and his studio's mission is to translate a foreign business into a local "language." The young studio's short term vision is web design, but later wants to advance into advertising/media. His target is Asian market.

The must haves are:
1. Corporate feel.
2. The ability to localize market.
3. Energetic.
4. A growing company.

I know that the logo still needs a lot of work. Before I let you know what I think about it, please tell me your first impression, does it convey what it suppose to? And what can I make it work? Thank you very much

[Buda]

I like the overall aesthetic of this logo. It's clean, mainstream and quite general. I think that works well for the business.

It's hard to tell what the red thing is supposed to be. Is that a tie in the middle? The red shape could be an ice cream, a balloon, a push pin or a speech bubble. Maybe you want to be abstract, but on the chance that you don't, you should define the shape better.

I also think that the name Rui should be more important than the word studio and therefore the fact that it is in a condensed font makes it less important in terms of hierarchy.

If the word studio were small, and Rui much larger, it would have more impact.

[flufoff]

Originally Posted by Buda

I like the overall aesthetic of this logo. It's clean, mainstream and quite general. I think that works well for the business.

It's hard to tell what the red thing is supposed to be. Is that a tie in the middle? The red shape could be an ice cream, a balloon, a push pin or a speech bubble. Maybe you want to be abstract, but on the chance that you don't, you should define the shape better.

I also think that the name Rui should be more important than the word studio and therefore the fact that it is in a condensed font makes it less important in terms of hierarchy.

If the word studio were small, and Rui much larger, it would have more impact.

@Buda,
Thank you for your feedback, they are very useful.

Hm. I tried to give the logo personality, and stay away from being general because the client wanted it energetic and creative. Now that you mention about the hierarchy in the name, I actually never thought of it that way, but really, thanks for letting me know.

And um, the red pointer was actually meant to be a location pin, symbolizing localizing business, but right now it read more like "just an ordinary local business."

So, I made some revisions including the hierarchy in the name. I actually wanted to keep the "Rui" in script because it makes the name more special instead of the other way around. So, um, "studio" still stands out more? Do you think it reads more like a studio logo now?

I know it still looks awkward, so please feedback me.

[Buda]

The lightbulb is more unique and/or less generic, but for now, I think you should work purely in black and white (no grey). Nail down the composition 100% before you even think about colour. You're working on a dark background. Why is that? Is the dark background part of the logo?

There's a million lightbulb logos out there, especially for creative or idea orientated businesses. It's tricky to make one that is very unique while still looking like a lightbulb.

[flufoff]

Thanks, Buda.

I think the composition is 99% done. That 1% I don't know what it is.

The reason I'm working on a blue background is because the client's website is blue. The logo has to look well with its website.

[garricks]

What does the client do when they decide to order pens, stationery, business cards, and polo-style embroidered shirts?

[PrintDriver]

Like Garricks said, a logo has to work in all instances where it will be used, not just online. If you are going to use the background blue, incorporate a sign blank that the logo will always sit on. Establish some negative space parameters that are kept consistent. Why the web 2.0 drop shadow?

[Sketcher]

I do like the light bulb concept better than the previous. But I would get rid of the drop shadow and make sure it works on a white background, as well as in black and white.

[Cosmo]

Why not make the filament of the bulb the letters "rui"?

[Buda]

^^ or even just an "R".