New logo, which one do you prefer?

[billandben]

Hi all,

I'm designing a logo for an electronic cigarette brand, which do you prefer, also any improvement suggestions or comments welcome.

a. (hidden 10 on left 1 in front 0 behind, also looks like a cigarette)



b. (e also doubles as a hidden 10 1 in front 0 behind, also abstract image of someone smoking and is the symbol for a power button which ties in with the ELECTRONIC in electronic cigarettes.)

[Lith]

Welcome billandben!

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[Cosmo]

I don't see the hidden 1 or 0 in either of them.

Of the two I like the first one, but it won't work in one color, and the tagline is way too small.

I think you need to abandon the hidden message thing. It's not necessary and clutters up the logo.

[Bladez]

first one looks fairly "sporty" with that font. Reminds me of letterman jackets. I definitely did not think of the 0 in it, looks more like a half full 1 on a grey box. My first thought (before reading your info about them) was that it was a gauge...not a cigarette. Tho, I'm not a smoker either, so I don't associate with cigarette symbolism right away.

Second one, again, I didn't pick up on the 10 immediately, until you mentioned it. Tho I did see the power button right away. So I instantly thought tech-company. The font itself does have a little more of a cigarette package look to it (from what I remember, again, I don't look at them very often).

All in all, I neither one says "e-cig" to me. Tho I'm not really your demographic either. However, if I had to pick one, I'd probably go with the second one. Only because smoking and high school football don't seem like something that would typically go together.

[kemingMatters]

It's a bit amusing that you are inadvertently playing with binary in the symbolism for a product that isn't really a smokable but is.

The first is better, do you need to spell out tens or could you try 10S?

[Bladez]

Originally Posted by kemingMatters

The first is better, do you need to spell out tens or could you try 10S?

Looked like iOS at first glance.

if they come out with apple flavoured ones, you can have Apple 10S

[kemingMatters]

You could use a lowercase s...

Or a different font with a more elaborate 1...

[Buda]

The sports logo doesn't work so I picked the other one. White is an important part of the logo and I think you should try and incorporate it more into the mark. For example, if logo b were placed on a black background, the cigarette white/yellow colouring would be lost.