Affordable printing with Pantones

@Billyjeanplxiv, I’ve been mentioning Pantone in the context of offset. PrintDriver has been approaching it from the viewpoint of digital printing. These are two very different printing technologies that use Pantone’s matching system in very different ways.

You mentioned CMYK, so I assumed offset. If you’re using digital printing, trying to match Pantone colors in a CMYK color space makes little sense. This is because digital printing devices can typically print a wider color gamut than CMYK, which can usually better approximate a Pantone color.

If a job is printed offset, there’s just no way to approximate some Pantone colors using CMYK inks. Instead, matching a Pantone color in conjunction with CMYK requires a separate Pantone ink on a 5-color press. With digital printing, the options are more varied regarding approximation due to the larger color gamut extending somewhat beyond CMYK.

Understanding these printing technology issues is critical to selecting which printing technology (and printing company) to use and how to prepare the artwork correctly to accommodate those choices.