It should be completely dismissed.
It’s a codswallop.
I was watching ‘The Commuter’ last night with Liam Neeson, and the opening scene starts off with the woman on the train offering money to Liam Neeson to find the one type of person that shouldn’t be on the train.
Started saying about 16 personality types - and I instantly thought of this thread.
The article is more about fitting a logo/brand to a personality.
Than a personality fitting a logo/brand.
A bit like the horse before the cart.
I’d describe it as backward engineering.
Or simpler term
