I feel the designer should be fired. That logo has great value and significance.
I totally agree. Big mistake as far as I’m concerned.
By one metric, the rebrand was successful: everyone is talking about it and Jaguar is getting a ton of free publicity. I suppose the true metric won’t be known for years to see what happens to sales.
Two things I know for sure:
- I am completely over this and don’t want to hear any more about it, except…
- I sure wish Jeremy, Richard, and James were together to get their take on it.
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I was just thinking about them! I loved Top Gear back in the day. I was recalling when James decided to carry fish in a back seat full of water (on one of their trips) He was so heavy from the water, he had to get towed out of the wet sand. Richard and Jeremy were almost in tears from laughing so hard. Then poor James kept getting splashed every time Jeremy hit the brakes 
Now they have made a Tik Tok meme out of it 
I doubt any of the younger kids even know who they are 
There are some classic adventures and challenges from back in the day. A couple of my favorites are when they built their own police cars and when they built their own amphibious cars. I had a hard time getting into the show when it moved to Prime and never really watched it beyond the first couple of episodes. It just wasn’t the same.
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Same here. I pretty much lost interest after that.
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“Top Gear”? The name sounds terribly like the sixties.
Perhaps I will be proven wrong, but this looks like a brand crashing and burning in real time.
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Best line:
The gaudy look could have big appeal among many people who can actually afford the things, while the Cybertruck looks like a tin shed on wheels.
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The comments on the YouTube video (I’m paraphrasing) that nailed it were basically stating how the presentation lacked any sort of enthusiasm or excitement. It felt like even they didn’t believe the word salad they were saying.
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I actually saw a Tesla pseudo-truck the other day with the back gate open and real 2x4s sticking out the back end.
I wonder if they’d like to haul a load of cow manure over for my garden. That’s what trucks are for, after all. 
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Kinda just seems like a way to better appeal to overseas markets. That’s how a lot of these rebrands feel, tbh
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If you see a pink car around here it’s a Mary Kay sales fanatic.
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We get a lot of people joining the forum asking how to get clients. Well, Jaguar is looking for a new ad agency.
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Firing their ad agency is a good first step. However, everyone in Jaguar’s top management who encouraged and approved the most misguided automotive rebrand in recent memory should also be let go.
An ad campaign that looked like a surrealistic, LSD-induced nightmare creeped out Jaguar’s core base of admirers. They completely misread the audience. I’m not sure Jaguar can recover as a viable brand.
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Yeah, a bunch of c-suite folks had to look at that and think, “This is good for Jaguar."
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Ah they can and will recover.
Guess this rebrand goes down as a failure. Who knows what the thinking behind it was, to encourage younger people maybe to consider buying Jaguars.
It’s a luxury brand and it’s not for everyone.
The worst thing about the advert campaign was it alienated their existing customers. Not being bad, but I rarely see a younger person driving a Jaguar, they are expensive.
The vision wasn’t quite there with this rebrand.
But they’ll have no problem recovering from it.
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The message seems to be interesting , specially to include many kind of people !