Hello! I started designing six months ago. Before I created social media banners. But recently I was given a task to create an infographic for a new release of our software (view). I tried to keep following the corporate style and make infographics bright and catchy. I’ll be glad to give a feedback from specialists who knows in creating infographics. Thanks!
Is this something going on a website?
In a scrolling format?
For some reason the text is very hard to read.
It seems oddly kerned for some reason. Could be the font you chose, or a conscious decision to space the lettering. Is it going to be legible on a phone screen?
The other problem with the text is the copy. Who is your target audience? It’s written at about a 5th grade reading level, not exactly high end corporate.
And it needs proofreading.
Just a minor point too, but ending a sentence with a preposition can set some people’s teeth on edge. It isn’t necessarily incorrect to end a sentence with the word “of” but it sounds immature.
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“This is the kind of arrant pedantry up with which I will not put.”
– attributed to Winston Churchill
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Despite my criticisms below, your infographic is pretty good and certainly good enough to use. Even so, I would have done a few things a bit differently.
My first reaction was that all the items had too much white space between them. My second reaction is that flush-right, ragged-left type can be challenging to read.
Did you create the illustrations, or are they stock art? I assume they’re stock art since each seems drawn in a different style. The digital screenshot illustration, for example, is entirely different from the online meetings illustration. These differences aren’t necessarily a significant problem, but I would have tried to make them all match better if time allowed.
Did you write the copy? As already mentioned, it contains mistakes and quirky phrasing. More problematic and grating to me than ending a sentence with a preposition is the overuse of exclamation points in an attempt to punch up sentences.
Lastly, and of no consequence to my critique, is the subject matter. I would refuse to work for any company that installed this kind of spyware on my computer. If a company can’t trust me to use my time productively in the way that best suits my working style, I won’t work there. For that matter, I turned down a job offer three years ago for this exact reason.
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Yes, this is a raw version. Text will be edited and the illustrations those seemed for me suitable before your comments) I’ll certainly change them too in the near future. As for the software, it’s not spy, it and has good functions for users but it’s a private matter for everyone to use it) Thank you a lot for so detailed comment it’s important for me now!
I want to temper my critique according to your self-professed lack of experience, but the truth of the matter is that the work shown is not particularly strong. Sorry. Here are some of the issues that could be improved.
Overall, the design and layout is bland, and your color palette needs work. As a wise man once said, “you can’t bore a person into buying a product or service.”
Your typesetting needs a lot of work in terms of font choice, leading, kerning, and spacing.
The piece needs to be proofed by a native English speaker — especially for capitalization and punctuation.
There is a lack of cohesiveness among the illustrations.
After having looked at the Work Time website, this does not tie in with the company’s aesthetic. There is so much more you could do.
The comments are meant to help you (even if they come across as being overly harsh). Hopefully, you’ll take them in the spirit they were offered.
Yeah, I ignored the spyware aspect of this. The Digital screenshot thing wouldn’t work here cuz you can legitimately take screenshot an hour apart and get the same screen layout even though 30 files may have been flipped. False Overtime thing struck me as funny cuz I’m so accustomed to punching a timeclock or using a key card that I always figured an employer would know when workers are at their stations or off galavanting around the countryside on the company’s time.
Out of curiosity, I looked at your company website. Will the person who edited the website edit your infographic? If so, I wouldn’t expect any improvement.
I know this is unrelated to your feedback request, but the text on the website is so terribly written that it undermines your company’s product. The text is full of awkward phrasing, poor grammar, sentence fragments, punctuation missteps, subject-verb disagreements, and almost every other mistake imaginable.
This might seem inconsequential to the higher-ups in the company, but the mistakes register with potential customers and reflect poorly on the company and its products. Your company might not need a full-time copywriter or copy editor, but hiring a good freelancer to clean up the glaring errors would be well worth it.
Despite a lot of things being illegal here, not really here nor there.
The infographic is clear. I don’t have too much problems, couple of double spaces and copy issues.
Not the worst. Does look like a stock infographic though